Gartner Reveals Five Social Software Predictions for 2010 and Beyond
According to Gartner, Inc., success in social software and collaboration will be characterized by a concerted and collaborative effort between IT and the business. The analyst firm offers five key predictions for social software.
By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.
By 2012, over 50 percent of enterprises will use activity streams that include microblogging, but stand-alone enterprise microblogging will have less than 5 percent penetration.
Through 2012, over 70 percent of IT-dominated social media initiatives will fail.
Within five years, 70 percent of collaboration and communications applications designed on PCs will be modeled after user experience lessons from smartphone collaboration applications.
Through 2015, only 25 percent of enterprises will routinely utilize social network analysis to improve performance and productivity.
Social Business Goes Mainstream in the Enterprise, Forcing Cultural and Process Shifts from the Inside Out
Recent IDC research on the intersection of Web 2.0, Enterprise 2.0, and collaboration shows that we are entering a time of significant cultural and process change for businesses, driven by the emergence of the social Web. According to a new IDC survey, 57% of U.S. workers use social media for business purposes at least once per week. Additional findings from IDC's social business research include:
15% of 4,710 U.S. workers surveyed reported using a consumer social tool instead of corporate-sponsored social tools for business purposes due to the following top three reasons, (1) ease of use, (2) familiarity due to personal use, and (3) low cost.
The number one reason cited by U.S. workers for using social tools for business purposes was to acquire knowledge and ask questions from a community.
While marketers are the earliest and largest adopters of social media, these tools are now gaining deeper penetration into the enterprise with use by executive managers and IT.
Software companies will increase their social software offerings significantly as customer demand steadily increases and "socialytic" applications will emerge, fusing social/collaboration software and analytics to business logic/workflow and data.
|
