Marketers to Hire Again; Remain Focused on Social Media
Top marketing officers at U.S. companies plan significant hiring increases over the next two years as they remain optimistic about prospects for their firms and the U.S. economy, a new survey of chief marketing officers by Duke University’s Fuqua School of Business, has found. Nearly half of companies say they expect to hire new marketers during the next six months, while 60 percent will do so in the next year and almost 90 percent over the next two years. Firms plan to increase hiring levels by 8 percent in the next six months, 13 percent during the next year, and 24 percent over the next two years. Experienced marketers with skills related to Internet marketing, innovation and growth, and customer relationship and brand management will be the most sought after by survey respondents. Other findings of the survey include:
Marketing channels show a similar economic rebound, with partners expected to increase level and range of products and services as well as prices paid.
Companies plan to increase market research and intelligence activities by 7 percent, indicating firms are investing in activities to identify new growth opportunities especially those involving diversified growth.
72 percent of firms currently outsource some aspect of their marketing programs, and 41 percent expect to increase outsourcing over the next year.
Gartner Reveals Key Customer Relationship Management Predictions for 2010 and Beyond
Facebook will be the No. 1 social network in all but 25 countries, according to Gartner, Inc. In countries such as Brazil, Russia, India, China and Japan it will not be No. 1. The prediction is one in a series Gartner analysts have made on customer relationship management (CRM) in areas including CRM marketing and social CRM. CRM remains high on the business agenda for CIOs in 2010. According to the Gartner Executive Programs (EXP) 2010 CIO Agenda survey, attracting and retaining new customers will be the No. 5 business priority for CIOs in 2010. Gartner’s predictions for CRM in 2010 and beyond include:
By the end of 2010, Facebook will be the No. 1 social network in all but 25 countries, but it will not be No. 1 in Brazil, Russia, India, China or Japan.
Through 2010, marketing budgets will remain flat in more than 90 percent of companies, despite a return to growth.
By the end of 2010, more than 80 percent of market growth in social applications will center around a business use case for improving external customer relationships, rather than improving internal collaboration.
By the end of 2011, more than 90 percent of Fortune 1000 marketing campaigns will include online marketing, up from 50 percent in 2009.
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