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Customer Relationship Management (CRM)
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Survey Finds Infrastructure-as-a-Service Adoption Growing
SaaS' younger sibling just got an ego boost. According to Yankee Group, 24 percent of large enterprises with cloud experience are already using IaaS, and an additional 37 percent expect to adopt IaaS during the next 24 months. While adoption is still much slower than that of SaaS solutions, the market is gaining traction.
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Insufficient Budgets, Shortage of Skills and Inadequate Tools Hinder Marketing Efforts
Marketing executives responsible for driving corporate growth are being hampered in their efforts by insufficient budgets, skills shortages and inadequate tools, according to a new study by Accenture. The study also found that marketers today are increasingly challenged by their companies’ customers who demand greater value, quality and service.
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Study Finds Twitter Users Three Times More Likely to Impact Brands Online
A new study released by ExactTarget finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer.
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What Americans Do Online: Social Media And Games Dominate Activity
Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to new research released today from The Nielsen Company. The research revealed that Americans spend a third their online time (36 percent) communicating and networking across social networks, blogs, personal email and instant messaging.
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New Research Shows Nearly Four out of Five Clients Have Had Internal Discussions About Cloud Computing
TPI, a sourcing data and advisory firm, has released a new report on corporate IT decision-makers’ plans for Cloud Computing in the immediate future. Among the findings, 78 percent of clients indicated they have had internal discussions about Cloud Computing.
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Cloud Proponents Outnumber Skeptics for First Time
More enterprises consider cloud computing a viable technology, with nearly 60 percent saying they view it as a business enabler versus less than 40 percent who say the technology will take years to mature, if it ever does. That's a big change from 2009, when just 37 percent saw it as an enabler and 63 percent were taking a wait-and-see attitude or considering the cloud more marketing hype than reality.
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SaaS Revenue to Grow Five Times Faster Than Traditional Packaged Software Through 2014
A recent International Data Corporation (IDC) study shows that the Software as a Service (SaaS) market had worldwide revenues of $13.1 billion in 2009. IDC forecasts the market to reach $40.5 billion by 2014, representing a compound annual growth rate of 25.3%. By 2012, IDC expects that less than 15% of net-new software firms coming to market will ship a packaged product (on CD).
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Study: Cloud Computing Confidence Expected to Drive Economic Growth
The flexibility of cloud computing could help organizations recover from the current global economic downturn, according to 68 percent of IT and businesses decision makers who participated in an annual study commissioned by Savvis, Inc, a provider of cloud infrastructure and hosted IT solutions for enterprises.
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Survey: Businesses Missing Out on Social Media Opportunities
Companies failing to use social media to reach their customers and employees do so at their own peril, according to a new study on the importance of social media in business and customer communications. The study commissioned by Siemens Enterprise Communications, finds that the vast majority of employees and consumers would prefer to use social networking for business communications.
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