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| DemandTec Deploys More nextGEN Capabilities |
DemandTec, Inc., a provider of predictive merchandising, marketing, trade, and shopper analytics solutions, announced that the latest release of its software-as-a-service suite has been deployed and is in use by existing customers. This latest software update delivers several marquee enhancements enabling retailers and consumer products companies to take action on urgent pricing decisions more quickly, take a more localized approach to promotional display space decisions, and reap the benefits of more intuitive shopper insights dashboards.
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[Full Article]
Aug-14-2010 |
| Infor Introduces Family of Intelligent, Decision-Making Software Modules |
Infor announced its Advisor family of decision-making modules built upon its successful Infor CRM Epiphany Interaction Advisor software. The first module, Infor CRM Epiphany E-mail Advisor, enables marketers to drive incremental revenue and improve customer retention and loyalty with dynamic, intelligent e-mails that leverage customer information and behavior patterns. E-mail Advisor is at the forefront of e-mail marketing by determining which customer attributes are most predictive of offer acceptance and automatically adjusting targeting for all successive e-mails, including successive openings of the same e-mail accordingly.
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[Full Article]
Aug-14-2010 |
| RightNow Delivers First Customer Experience Cloud Platform |
RightNow has unveiled the first customer experience cloud platform, RightNow CX Cloud Platform, making it possible for organizations to create, extend and integrate mission-critical customer experience solutions in the cloud. The new RightNow App Builder opens up the RightNow platform, allowing RightNow clients and partners to create new customer experience applications natively within the RightNow suite and extend RightNow CX to incorporate client- and industry-specific business processes. For example, adding a new service channel such as in-game help, building desktop extensions such as an order processing component, or creating industry-specific workflows and applications to tailor RightNow CX for specific vertical markets.
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[Full Article]
Aug-14-2010 |
| IBM to Buy Unica for $480 Million |
| International Business Machines Corp. agreed to acquire marketing software maker Unica Corp. for about $480 million, a move aimed to help the technology giant offer customers tools to create better-targeted marketing campaigns. IBM's focus has been shifting to higher-margin software business to keep profit growing. IBM has been building up in the space, spending more than $11 billion in the past five years. The Unica deal, set to close in the fourth quarter, follows its recent acquisition of Coremetrics Inc., a company that helps target online marketing. |
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[Full Article]
Aug-13-2010 |
| Nuance Announces a New Release of On Demand Insight |
Nuance Communications, a provider of speech solutions, announced a new release of On Demand Insight, a web-based interactive voice response (IVR) analytics and reporting suite for Nuance On Demand inbound customers. As one of the largest private speech clouds for the contact center market, Nuance On Demand handles over 30 million customer care calls a month and over 2 billion speech interactions a year. As a hosted solution, Nuance On Demand lets companies take advantage of Nuance's leading speech technologies and team of experts to consistently deliver positive customer service interactions and high automation rates.
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[Full Article]
Aug-02-2010 |
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