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Rain Making: Attract New Clients No Matter What Your Field by Ford Harding
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 In this new edition of his book, Ford Harding reveals a step by step approach that details how -- even if you've never sold a product in your life -- you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book will give you the marketing and sales skills you need to survive-and flourish-one sale at a time. |
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Apr-13-2008
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler
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 From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With step-by-step considerations and a five-phase process for creating and implementing effective brand identity, the book offers the tools you need — whether a brand manager, marketer, or designer — when creating or managing a brand. |
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Mar-29-2008
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Best Practices: Managing People: Secrets to Leading for New Managers by Barry Silverstein
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 In today's hypercompetitive business climate, managers who help employees achieve their individual potential stand to get — and stay—ahead. Managing People, a comprehensive and essential resource for any manager on the run, shows you how. |
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Mar-16-2008
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Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy by John Rosen, AnnaMaria Turano
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 For today’s savvy marketers understanding how much time and energy consumers are willing to spend shopping for their product or service is the single most important (yet overlooked) factor in maximizing sales. Stopwatch Marketing unveils a systematic way to capitalize on four different types of shopping styles — Recreational, Painstaking, Impatient, and Reluctant. Rosen and Turano also share the stories of how America’s top brands put the concept of Stopwatch Marketing to work for them. |
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Mar-02-2008
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Go Google: 20 Ways to Reach More Customers and Build Revenue with Google Business Tools by Greg Holden
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 Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. Go Google is a comprehensive guide to everything readers need to know about Google’s myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized -- and get noticed. Companies will learn how to get their message heard and take their marketing to a new level by:
* Creating and strengthening their business websites with Google Page Creator, Google Analytics, and Google Checkout.
* Improving communication with clients and co-workers using Google Talk, Google SMS, and Google Groups.
* Marketing themselves to prospective customers using Google AdWords, AdSense, and Google directory placement.
* Improving their visibility by creating business blogs with Blogger.
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Feb-16-2008
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