|
|
Creating Do-It-Yourself Customers: How Great Customer Experiences Build Great Companies by Peter C. Honebein, Roy F. Cammarano
|
 Everyday, new ways of involving customers in businesses are emerging, evolving, and gaining wider acceptance. Customer satisfaction is high in these do-it-yourself experiences because customers save time, have more control, and achieve self-made results. In Creating Do-It-Yourself Customers, veteran business consultants Peter C. Honebein and Roy F. Cammarano show anyone who serves customers, from CEOs to frontline associates, how to lead the creation of truly outstanding customer experiences. |
[ More About This Book ]
Sep-08-2007
|
Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships by James G. Barnes
|
 Goods and services are no longer enough. Today's customers attach an emotional connection to the products they use and to the businesses at which they shop. Wouldn't you love to have your customers raving about your company or about your product and calling it their own? Now you can. Jim Barnes shows how managers and executives can create lasting and genuine customer relationships that will withstand the competitive overtures of other companies. Filled with case histories of companies that have succeeded in building solid, genuine relationships with customers, this book will help you to maximize and capitalize on the opportunities your customers represent. |
[ More About This Book ]
Aug-12-2007
|
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words by Joe Vitale
|
 The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. |
[ More About This Book ]
Aug-06-2007
|
The Self Destructive Habits of Good Companies ... And How to Break Them Jagdish N. Sheth
|
 GM. Ford. AT&T. Sears. Firestone. Krispy Kreme. Digital. Kodak. Once, they were riding high, the exemplars of business excellence. Then, disaster. Is your company headed for the same fate? How do you know? How do you change course? Find out. Shine a light on the dark places in your business. Uncover your self-destructive habits before they destroy you. The blinders, culture conflicts, and corporate denial. The competitive myopia. The focus on volume, not profits. Root them out. Then, instill the good habits your business needs: the habits of sustainable profitability and market leadership. This book shows you how–in detail, from start to finish. |
[ More About This Book ]
Jul-15-2007
|
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force by Ben McConnell and Jackie Huba
|
 This book offers case studies of eight companies whose customer communities — that is, the base of customers who believe in a particular product or service — are robust and successful: Southwest Airlines, Krispy Kreme, Build-A-Bear Workshops, the Dallas Mavericks basketball team, Pallotta TeamWorks, O'Reilly & Associates, SolutionPeople and IBM. |
[ More About This Book ]
Jun-17-2007
|
|
|
