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Results for keyword: E Marketing Management

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10 Ways to Improve B2B Email Deliverability and Effectiveness
by: Vtrenz, Inc.

WebFOCUS Operational Enterprise Business Intelligence
by: Information Builders Inc..

Actuate Performancesoft Suite: Performance Management Solution
by: Actuate.


	Topics related to your search: Marketing Management \| Business to Business Web Commerce \| Email Campaign Management \| Marketing Resource Management \| Lead Management \| Business Intelligence Solutions \| Customer Service (General) \| Sales Management \| Customer Relationship Management (CRM) \| Web Content Management and Publishing

Akamai Application Performance Services for the Manufacturing Industry

by Akamai Technologies (E-mail this company)

Manufacturing web sites serve a dual role. Extranets keep suppliers and dealers productive and also provide media-rich B2C sites with personalized, engaging content and applications for brand-building and self service. To succeed, manufacturers like Audi, Toyota, and Nissan rely on Akamai.

(SERVICE)

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How to Accelerate Time to Market of AJAX and Flash-based Applications

by Keynote Systems

February 2008 - (Free Research) This Webcast explores the steps necessary to delivery a positive and rich user experience utilizing AJAX and Flash-based applications.

(WEBCAST)

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Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity

by Aprimo, Inc.

November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.

(CASE STUDY)

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LendingTree: Direct Marketing Wins...with Enterprise Campaign Management

by Aprimo, Inc.

November 2008 - (Free Research) Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.

(CASE STUDY)

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Streamlining Marketing Management and Processes, a Merrill Lynch Success Story

by Aprimo, Inc.

June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend.

(CASE STUDY)

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Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities

by Aprimo, Inc.

June 2008 - (Free Research) An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.

(WHITE PAPER)

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e-Book: Five Best Practices for Improving Customer Service through Community-Based Collaboration

by InQuira Inc

October 2008 - (Free Research) This e-book offers insights that can help companies embrace social media, harvest knowledge from the conversations in user communities, and apply that knowledge to deliver better customer service.

(WHITE PAPER)

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Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers

by Silverpop Systems Inc.

August 2008 - (Free Research) Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.

(WHITE PAPER)

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Unified Communications Implementation: The 7 Areas of your Business That Must be Primed

by Avaya Inc.

September 2008 - (Free Research) In this E-Guide, you will find a list of important questions that should be asked of you and your organization when you are considering a unified communications implementation.

(WHITE PAPER)

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Aite Group Research Report - Rise of Dark Pools and Rebirth of ECNs: Death to Exchanges?

by Advent Software, Inc

July 2008 - (Free Research) This whitepaper examines some of the key trends within the U.S. ATS market, and provides clear categorizations of some of the platforms vying for market share. This report also provides U.S. equities market share estimates and future projections.

(WHITE PAPER)

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Engaging Your Subscribers Using Interactive Media in Email

by Bronto Software

October 2008 - (Free Research) Learn how using a web 2.0, or interactive strategy, in email marketing will keep your prospects and customers engaged.

(WHITE PAPER)

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Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers

by IBM

May 2008 - (Free Research) This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two important segments.

(WHITE PAPER)

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Solutions for the PCI DSS

by RSA, The Security Division of EMC

October 2008 - (Free Research) Watch this short video to learn the challenges associated with the Payment Card Industry (PCI) Data Security Standard (DSS).

(WEBCAST)

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8 Seconds to Capture Attention: Silverpop’s Landing Page Report

by Silverpop Systems Inc.

August 2008 - (Free Research) It’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.

(WHITE PAPER)

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The Forrester Wave: Web Content Management for External Site, Q3 2007

by Interwoven, Inc.

January 2008 - (Free Research) Find the right Web content management (WCM) vendor by reading this Forrester evaluation of 11 leading WCM vendors across 190 external site content management and delivery criteria.

(WHITE PAPER)

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MarketScope for Web Content Management

by Interwoven, Inc.

October 2008 - (Free Research) This Gartner RAS Core Research white paper lays out key points IT professionals must consider when employing web content management technologies.

(ANALYST REPORT)

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Gartner's Magic Quadrant for Marketing Resource Management

by Aprimo, Inc.

June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources.

(WHITE PAPER)

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SEO For Small Businesses

by BuyDomains.com

November 2008 - (Free Research) In this 30-minute interactive presentation you’ll learn: The relevancy and importance of targeting the right keywords; Why page titles and meta data matter; H-1 headers tags.

(WEBCAST)

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Impactful Email Marketing Using Behavioral Analytics to Create Relevant Messages

by Bronto Software

October 2008 - (Free Research) Having the ability to take your email marketing/web analytics integration beyond traffic analysis builds true relationship email marketing. A successful strategy is to use web analytics for gauging the effectiveness of email marketing initiatives and determining optimization tactics.

(WHITE PAPER)

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How Local Businesses Are Becoming Market Leaders with Affordable Search Engine Marketing

by BuyDomains.com

November 2008 - (Free Research) This white paper reviews emerging trends in online marketing that are impacting local businesses and examines the benefits entrepreneurs can achieve by making affordable, uncomplicated investments in search engine marketing.

(WHITE PAPER)

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Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model

by Aprimo, Inc.

November 2008 - (Free Research) The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.

(WHITE PAPER)

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That Was Then This Is Now: The New Rules of Email Marketing

by Silverpop Systems Inc.

August 2008 - (Free Research) To make an email program succeed and thrive, marketers need to constantly evolve their email programs to improve relevancy.

(WHITE PAPER)

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Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense

by Silverpop Systems Inc.

August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.

(WHITE PAPER)

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Akamai Application Performance Services for the Manufacturing Industry

by Akamai Technologies

Akamai Technologies managed services address core weaknesses of the public Internet, using the Akamai platform - 25,000 servers across 69 countries - to detect and avoid problem spots.

(SERVICE)

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Customer Relationship Management Sales Enablement: User Acceptance Means More Sales

by Sage (UK) Limited

August 2008 - (Free Research) This paper will outline how sales enablement is a central component of a successful customer relationship management strategy and distinguishes sales enablement from traditional sales force automation.

(WHITE PAPER)

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