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10 Ways to Improve B2B Email Deliverability and Effectiveness
by: Vtrenz, Inc.

CRM without Compromise: A Strategy for Profitable Growth
by: SAP America Inc.

WebFOCUS Operational Enterprise Business Intelligence
by: Information Builders Inc..


	Topics related to your search: Marketing Management \| Email Campaign Management \| Customer Relationship Management (CRM) \| Marketing Resource Management \| Lead Management \| Business Intelligence Solutions \| Sales Management \| Business to Business Web Commerce \| Market Research and Demographics \| Email Archiving

Impactful Email Marketing Using Behavioral Analytics to Create Relevant Messages

by Bronto Software

October 2008 - (Free Research) Having the ability to take your email marketing/web analytics integration beyond traffic analysis builds true relationship email marketing. A successful strategy is to use web analytics for gauging the effectiveness of email marketing initiatives and determining optimization tactics.

(WHITE PAPER)

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Seven Email Marketing Refreshes

by Bronto Software

October 2008 - (Free Research) This whitepaper will detail seven refreshes that will quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren’t aware you were missing.

(WHITE PAPER)

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Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements

by Silverpop Systems Inc.

August 2008 - (Free Research) To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates.

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Web 2.0 Email Marketing: 5 Steps to Unrivaled Results

by Silverpop Systems Inc.

August 2008 - (Free Research) This whitepaper explores the Internet phenomenon known as “Web 2.0” that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world.

(WHITE PAPER)

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Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers

by Silverpop Systems Inc.

August 2008 - (Free Research) Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.

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Convergence of Sales and Marketing

by Neolane Inc.

October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).

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Engaging Your Subscribers Using Interactive Media in Email

by Bronto Software

October 2008 - (Free Research) Learn how using a web 2.0, or interactive strategy, in email marketing will keep your prospects and customers engaged.

(WHITE PAPER)

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That Was Then This Is Now: The New Rules of Email Marketing

by Silverpop Systems Inc.

August 2008 - (Free Research) To make an email program succeed and thrive, marketers need to constantly evolve their email programs to improve relevancy.

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Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense

by Silverpop Systems Inc.

August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.

(WHITE PAPER)

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Email as Evidence: 12 steps to ensuring good evidential quality of email

by Mimecast

October 2008 - (Free Research) This white paper summarizes the author’s experiences of litigating in fractured environments, particularly as they pertain to email.

(WHITE PAPER)

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New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides

by KnowledgeStorm Webinars (E-mail this company)

February 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007.

(ANALYST REPORT)

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New Research: How to Improve Your B2B Email Marketing Results in 2007

by KnowledgeStorm Webinars (E-mail this company)

January 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!

(WEBCAST)

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10 Ways to Improve B2B Email Deliverability and Effectiveness

by Vtrenz, Inc

January 2008 - (Free Research) Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.

(WHITE PAPER)

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Business Technology Marketing Benchmarks 2007-2008

by KnowledgeStorm Webinars (E-mail this company)

June 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.

(WEBCAST)

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Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report

by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.

(PODCAST)

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Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions

by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.

(ANALYST REPORT)

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The Messaging Innovation Imperative: The Rise of Individualized RSS as Personalized Messaging Medium

by Silverpop Systems Inc.

August 2008 - (Free Research) This whitepaper explains how Individualized Really Simple Syndication (IRSS) is subscriber-centric, allowing end users to easily express their preferences for distinct content categories and/or receive feeds that are tailored to them.

(WHITE PAPER)

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Business Technology Marketing Benchmarks 2007-2008 PDF Slides

by KnowledgeStorm Webinars (E-mail this company)

July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.

(WEBCAST)

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Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions

by KnowledgeStorm, Inc (E-mail this company)

(ANALYST REPORT)

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Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report

by KnowledgeStorm, Inc (E-mail this company)

(PODCAST)

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Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View

by KnowledgeStorm Webinars (E-mail this company)

June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace.

(CASE STUDY)

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Marketing and Demand Creation in B2B Marketplace: The Prospect's View

by KnowledgeStorm Webinars (E-mail this company)

May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation.

(WEBCAST)

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LendingTree: Direct Marketing Wins...with Enterprise Campaign Management

by Aprimo, Inc.

November 2008 - (Free Research) Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.

(CASE STUDY)

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HEALTHsuite® - Claims Processing Software

by RAM Technologies, Inc.

HEALTHsuite is an administrative claims processing system designed for health plans and other health care organizations. Rich in features and functions to support health plans of all sizes and types, HEALTHsuite supports all aspects of health care administration including HMO, Consumer Driven, Medicare, Medicaid and Federal Health Benefits.

(ASP & SOFTWARE PRODUCT)

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IDC Vendor Spotlight - Using a Hosted Service for Holistic Email Management

by Mimecast

November 2008 - (Free Research) Effective email management solutions provide a holistic approach that encompasses the related issues of archiving, business continuity, and security.

(WHITE PAPER)

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