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10 Ways to Improve B2B Email Deliverability and Effectiveness
by: Vtrenz, Inc.

CRM without Compromise: A Strategy for Profitable Growth
by: SAP America Inc.

WebFOCUS Operational Enterprise Business Intelligence
by: Information Builders Inc..


	Topics related to your search: Marketing Management \| Email Campaign Management \| Sales Management \| Lead Management \| Customer Relationship Management (CRM) \| Business to Business Web Commerce \| Marketing Resource Management \| Business Intelligence Solutions \| Sales Analysis & Reporting \| Business Process Management (BPM)

Seven Email Marketing Refreshes

by Bronto Software

October 2008 - (Free Research) This whitepaper will detail seven refreshes that will quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren’t aware you were missing.

(WHITE PAPER)

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Impactful Email Marketing Using Behavioral Analytics to Create Relevant Messages

by Bronto Software

October 2008 - (Free Research) Having the ability to take your email marketing/web analytics integration beyond traffic analysis builds true relationship email marketing. A successful strategy is to use web analytics for gauging the effectiveness of email marketing initiatives and determining optimization tactics.

(WHITE PAPER)

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Web 2.0 Email Marketing: 5 Steps to Unrivaled Results

by Silverpop Systems Inc.

August 2008 - (Free Research) This whitepaper explores the Internet phenomenon known as “Web 2.0” that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world.

(WHITE PAPER)

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New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides

by KnowledgeStorm Webinars (E-mail this company)

February 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007.

(ANALYST REPORT)

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New Research: How to Improve Your B2B Email Marketing Results in 2007

by KnowledgeStorm Webinars (E-mail this company)

January 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!

(WEBCAST)

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Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers

by Silverpop Systems Inc.

August 2008 - (Free Research) Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.

(WHITE PAPER)

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That Was Then This Is Now: The New Rules of Email Marketing

by Silverpop Systems Inc.

August 2008 - (Free Research) To make an email program succeed and thrive, marketers need to constantly evolve their email programs to improve relevancy.

(WHITE PAPER)

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Engaging Your Subscribers Using Interactive Media in Email

by Bronto Software

October 2008 - (Free Research) Learn how using a web 2.0, or interactive strategy, in email marketing will keep your prospects and customers engaged.

(WHITE PAPER)

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Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense

by Silverpop Systems Inc.

August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.

(WHITE PAPER)

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Convergence of Sales and Marketing

by Neolane Inc.

October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).

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Email as Evidence: 12 steps to ensuring good evidential quality of email

by Mimecast

October 2008 - (Free Research) This white paper summarizes the author’s experiences of litigating in fractured environments, particularly as they pertain to email.

(WHITE PAPER)

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Customer Satisfaction with Email Archiving Systems

by Sunbelt Software

August 2008 - (Free Research) Osterman Research surveyed organizations about a variety of email archiving systems to understand overall satisfaction of their current archiving system. The goal is to help decision makers in their archiving evaluation process.

(WHITE PAPER)

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10 Ways to Improve B2B Email Deliverability and Effectiveness

by Vtrenz, Inc

January 2008 - (Free Research) Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.

(WHITE PAPER)

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How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices

by Vtrenz, Inc

August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.

(WEBCAST)

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Business Technology Marketing Benchmarks 2007-2008

by KnowledgeStorm Webinars (E-mail this company)

June 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.

(WEBCAST)

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Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report

by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.

(PODCAST)

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Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions

by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.

(ANALYST REPORT)

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Business Technology Marketing Benchmarks 2007-2008 PDF Slides

by KnowledgeStorm Webinars (E-mail this company)

July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.

(WEBCAST)

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The Messaging Innovation Imperative: The Rise of Individualized RSS as Personalized Messaging Medium

by Silverpop Systems Inc.

August 2008 - (Free Research) This whitepaper explains how Individualized Really Simple Syndication (IRSS) is subscriber-centric, allowing end users to easily express their preferences for distinct content categories and/or receive feeds that are tailored to them.

(WHITE PAPER)

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Top 5 Best Practices for Creating Effective Campaign Dashboards

by Tableau Software

June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.

(WHITE PAPER)

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Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions

by KnowledgeStorm, Inc (E-mail this company)

(ANALYST REPORT)

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Customer Information Quality Protection and Assessment

by Datanomic

A Customer Information Quality Assessment (C-IQA) provides a systematic review of your customer data, reporting on key information quality metrics to help you understand how effectively you are able to manage your customers.

(SOFTWARE PRODUCT)

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Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report

by KnowledgeStorm, Inc (E-mail this company)

(PODCAST)

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Populating a Data Quality Scorecard with Relevant Metrics

by DataFlux Corporation

June 2008 - (Free Research) Too often, data governance teams rely on existing measurements as the metrics used to populate a data quality scorecard. But without a defined understanding of the relationship between specific measurement scores and the business’s success criteria, it is difficult to determine how to react to emergent data quality issues..

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Gartner 2008 Marketscope: Enterprise Backup/Recovery

by Syncsort

October 2008 - (Free Research) This MarketScope represents a major change in the way that Gartner is evaluating the backup market and measuring vendor success in the market.

(WHITE PAPER)

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