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10 Ways to Improve B2B Email Deliverability and Effectiveness
by: Vtrenz, Inc.

M1 by B & G™ ERP program aids growth Of UK sophisticated electronics Manufacturer – Fozmula Ltd
by: Bowen & Groves.

Epicor Vantage: Comprehensive ERP Software for Mid-market Manufacturers
by: Epicor Software Corporation.


	Topics related to your search: Marketing Management \| Enterprise Marketing Automation \| Marketing Resource Management \| Enterprise Resource Planning (ERP) \| Business Process Management (BPM) \| Customer Relationship Management (CRM) \| Business Intelligence Solutions \| Lead Management \| Email Campaign Management \| Virtualization

Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity

by Aprimo, Inc.

November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.

(CASE STUDY)

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Streamlining Marketing Management and Processes, a Merrill Lynch Success Story

by Aprimo, Inc.

June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend.

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Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities

by Aprimo, Inc.

June 2008 - (Free Research) An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.

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Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model

by Aprimo, Inc.

November 2008 - (Free Research) The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.

(WHITE PAPER)

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Gartner's Magic Quadrant for Marketing Resource Management

by Aprimo, Inc.

June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources.

(WHITE PAPER)

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Convergence of Sales and Marketing

by Neolane Inc.

October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).

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Seven Email Marketing Refreshes

by Bronto Software

October 2008 - (Free Research) This whitepaper will detail seven refreshes that will quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren’t aware you were missing.

(WHITE PAPER)

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SAP Supports Applications on VMware Platform: An Industry Milestone

by VMware and Intel

October 2008 - (Free Research) The partnership with SAP gives VMware the opportunity to address an additional large segment of the enterprise market, and enables SAP to sell its products on the industry-leading virtualization platform.

(WHITE PAPER)

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Manage Your Social Media

by EMC Corporation

September 2008 - (Free Research) In this podcast the speakers talks about solutions for enterprise marketing.

(PODCAST)

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Business Technology Marketing Benchmarks 2007-2008 PDF Slides

by KnowledgeStorm Webinars (E-mail this company)

July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.

(WEBCAST)

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How White Papers Can Boost Your Lead Gen Campaigns

by KnowledgeStorm Webinars (E-mail this company)

October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.

(ANALYST REPORT)

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Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View

by KnowledgeStorm Webinars (E-mail this company)

June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace.

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Viral Marketing Simplified: Best Practices for Marketing Your Business to New Customers

by Cisco Systems, Inc.

February 2008 - (Free Research) Viral marketing, buzz marketing, stealth marketing -- the names vary, but its popularity is undeniable.

(WHITE PAPER)

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Increase Brand Loyalty While Streamlining Your Marketing Processes

by EMC Corporation

September 2008 - (Free Research) In this webcast the speakers talks about the introduction of their new EMC solutions for marketing.

(WEBCAST)

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Rightsizing Blades for the Midmarket

by Hewlett-Packard Company

October 2008 - (Free Research) this white paper examines the requirements for servers, storage, and blade systems in the mid-market and how to apply blades to your data center in a cost effective manner.

(WHITE PAPER)

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Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform

by EMC Corporation

September 2008 - (Free Research) In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands.

(WHITE PAPER)

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Manufacturing 2008 North America

by Infor

November 2008 - (Free Research) The Manufacturing 2008 Executive Summary provides a concise view of North American manufacturing production metrics and best practices to help manufacturers benchmark their operations and better understand how to improve.

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Vtrenz, A Silverpop Solution Marketing Automation for Lead Generation

by Vtrenz, Inc

Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.

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IFS Enterprise Asset Management - EAM / CMMS

by IFS

IFS Enterprise Asset Management (EAM) is an information management system that connects all departments and disciplines within a company, making them an integrated unit.

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IFS Machinery - ERP for Complex Order-Driven and Mixed-Mode Manufacturing

by IFS

IFS offers a proven solution for machinery manufacturers who produce, deliver & service their products based on unique customer requirements, using either predefined product configurations or custom engineering. IFS helps coordinate complex order-driven & mixed-mode manufacturing and purchasing of material.

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LendingTree: Direct Marketing Wins...with Enterprise Campaign Management

by Aprimo, Inc.

November 2008 - (Free Research) Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.

(CASE STUDY)

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Productivity Success Factors for the Mid-Market

by Avaya Inc.

June 2008 - (Free Research) Productivity-enhancing technologies such as conferencing and collaboration enable people to work together via real or non-real time communication, and share or exchange information, including documents and other types of content.

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Worst Practices in SOA Implementation: Why Service-Oriented Architectures Fail

by Information Builders Inc. (E-mail this company)

October 2007 - (Free Research) Service-oriented architecture (SOA) enables different programs, applications, and tools to interact via self-contained services that do not depend on the context or state of the other service. This white paper provides insight into the top-four worst practices for SOA integration, and how to avoid and/or overcome these worst practices.

(WHITE PAPER)

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WebFOCUS Operational Enterprise Business Intelligence

by Information Builders Inc. (E-mail this company)

WebFOCUS is a comprehensive and fully integrated enterprise business intelligence platform. It sets the standard for enterprise business intelligence by scaling to support every level of the global organization – executive, analytical, & operational – and make data available, accessible, and meaningful to every person or application that needs it.

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Is a Data Warehouse the Only Option for Business Intelligence?

by Information Builders Inc. (E-mail this company)

October 2007 - (Free Research) While data warehouses are important for many types of analytical systems, they aren’t always necessary. Building a data warehouse can dramatically increase the cost of a BI project. This paper describes data warehouses, along with many other options for placing relevant, timely information in the hands of business users.

(WHITE PAPER)

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