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Results for keyword: Entertainment Marketing

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10 Ways to Improve B2B Email Deliverability and Effectiveness
by: Vtrenz, Inc.

CRM without Compromise: A Strategy for Profitable Growth
by: SAP America Inc.

InfoTrends White Paper: Speeding Your Business Processes: Making Transactional Content Readily Available
by: IBM.


	Topics related to your search: Marketing Management \| Customer Relationship Management (CRM) \| Email Campaign Management \| Marketing Resource Management \| Business Process Management (BPM) \| Sales Management \| Business Intelligence Solutions \| Lead Management \| Direct Marketing \| Enterprise Resource Planning (ERP)

Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy

by SAP America Inc

March 2008 - (Free Research) Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results.

(WHITE PAPER)

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Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model

by Aprimo, Inc.

November 2008 - (Free Research) The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.

(WHITE PAPER)

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Warner Bros. Case Study

by Aprimo, Inc.

November 2008 - (Free Research) Warner Bros. implemented Aprimo’s Marketing Resource Management solution, which helped them combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.

(CASE STUDY)

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Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity

by Aprimo, Inc.

November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.

(CASE STUDY)

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LendingTree: Direct Marketing Wins...with Enterprise Campaign Management

by Aprimo, Inc.

November 2008 - (Free Research) Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.

(CASE STUDY)

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Productivity Success Factors for the Mid-Market

by Avaya Inc.

June 2008 - (Free Research) Productivity-enhancing technologies such as conferencing and collaboration enable people to work together via real or non-real time communication, and share or exchange information, including documents and other types of content.

(WHITE PAPER)

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Top 5 Best Practices for Creating Effective Campaign Dashboards

by Tableau Software

June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.

(WHITE PAPER)

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Streamlining Marketing Management and Processes, a Merrill Lynch Success Story

by Aprimo, Inc.

June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend.

(CASE STUDY)

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Gartner's Magic Quadrant for Marketing Resource Management

by Aprimo, Inc.

June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources.

(WHITE PAPER)

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Marketing Finance System (MFS): Automate Core Marketing Operations Processes

by Aprimo, Inc.

June 2008 - (Free Research) This paper will describe core processes which are critical to fully leverage an MFS application.

(ANALYST REPORT)

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How to Improve Marketing Execution and Efficiency

by Aprimo, Inc.

June 2008 - (Free Research) Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function.

(WHITE PAPER)

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Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities

by Aprimo, Inc.

June 2008 - (Free Research) An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.

(WHITE PAPER)

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6 Simple Solutions for Measuring Marketing Performance

by Aprimo, Inc.

June 2008 - (Free Research) EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.

(WHITE PAPER)

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Improving Service in Volatile Markets

by Microsoft Dynamics

September 2008 - (Free Research) To get leaner and more cost-efficient, many automotive and industrial manufacturers are working to improve their systems and processes. This white paper demonstrates techniques for doing so.

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Worldwide Disk Storage Systems 2008-2012 Forecast: Content-Centric Customers -- Reshaping Market Demand

by Ocarina Networks

November 2008 - (Free Research) This study provides a forecast of the worldwide disk storage systems market for 2008 2012 as well as discussion of assumptions and major market trends.

(WHITE PAPER)

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Automating Closed-Loop Marketing

by Neolane Inc.

October 2008 - (Free Research) Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past.

(WHITE PAPER)

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Gartner's Magic Quadrant Report for Web Conferencing

by Adobe Systems, Inc.

November 2008 - (Free Research) Gartner's magic quadrant for Web conferencing provides details about functionality of the product and the market. Learn the current vendors in play, their strengths and cautions, and where they stand among competition.

(WHITE PAPER)

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Convergence of Sales and Marketing

by Neolane Inc.

October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).

(WHITE PAPER)

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Multi-channel Marketing Hits the Wall

by Neolane Inc.

October 2008 - (Free Research) This paper provides an easier and more flexible way to manage cross-channel marketing initiatives without costly investments in multiple technologies and service providers.

(WHITE PAPER)

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Eight Steps for Keeping Customer Experience Momentum During an Economic Downturn

by Avaya Inc.

November 2008 - (Free Research) Read this paper to learn the eight steps that Forrester recommends for customer experience executives to take in preparation for tightened budgets, intensified focus on costs, and customer dissatisfaction.

(ANALYST REPORT)

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Lawyer Responsiveness: How Small and Mid-sized Firms Can Use Mobility to Become More Competitive in the Face of High Client Expectations

by BlackBerry

March 2008 - (Free Research) Read this whitepaper to find out how your firm can use mobility to be more competitive in the face of high client expectations and increased competition.

(WHITE PAPER)

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HEALTHsuite® - Claims Processing Software

by RAM Technologies, Inc.

HEALTHsuite is an administrative claims processing system designed for health plans and other health care organizations. Rich in features and functions to support health plans of all sizes and types, HEALTHsuite supports all aspects of health care administration including HMO, Consumer Driven, Medicare, Medicaid and Federal Health Benefits.

(ASP & SOFTWARE PRODUCT)

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Contract Management Proposal Management Marketing Asset Management for Salesforce.com

by SpringCM

November 2008 - (Free Research) The SpringCM document management solutions for pre sales management, proposal management, contract approval and marketing collateral management, deliver seamless collaboration environments accessible by all those sales and marketing teams.

(WHITE PAPER)

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Unified Communications Implementation: The 7 Areas of your Business That Must be Primed

by Avaya Inc.

September 2008 - (Free Research) In this E-Guide, you will find a list of important questions that should be asked of you and your organization when you are considering a unified communications implementation.

(WHITE PAPER)

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MySQL Cluster™ on Multi-Core Intel Xeon™ Using Dolphin Express™: Delivering ‘Real-Time’ Response to the Database Market

by Dolphin Interconnect Solutions

October 2008 - (Free Research) In this technical white paper we show how MySQL Cluster on Multi-Core Intel Xeon based on the Intel Core2™ micro-architecture in combination with the Dolphin Express cluster.

(WHITE PAPER)

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