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10 Ways to Improve B2B Email Deliverability and Effectiveness
by: Vtrenz, Inc.

InfoTrends White Paper: Speeding Your Business Processes: Making Transactional Content Readily Available
by: IBM.


	Topics related to your search: Lead Management \| Marketing Management \| Sales Management \| Email Campaign Management \| Customer Relationship Management (CRM) \| Market Research and Demographics \| Marketing Resource Management \| Business to Business Web Commerce \| Sales Analysis & Reporting \| Business Process Management (BPM)

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices

by Vtrenz, Inc

August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.

(WEBCAST)

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From Cold to Hot: Lead Nurturing Programs That Generate Sales

by Vtrenz, Inc

August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program.

(WHITE PAPER)

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The Fine Art of Lead Management and Follow-Up: What Research Shows About Lead Qualification and Nurturing

by KnowledgeStorm, Inc (E-mail this company)

May 2006 - (Free Research) The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices.

(WHITE PAPER)

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KnowledgeNote: What Research Tells Us About Lead Management and Follow-Up

by KnowledgeStorm, Inc (E-mail this company)

May 2005 - (Free Research) The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process.

(WHITE PAPER)

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When Hot’s Not: Lead Scoring for Better Results

by Vtrenz, Inc

June 2008 - (Free Research) This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.

(WHITE PAPER)

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Podcast - The Fine Art of Lead Follow-up

by KnowledgeStorm, Inc (E-mail this company)

February 2006 - (Free Research) The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process

(PODCAST)

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KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast

by KnowledgeStorm, Inc (E-mail this company)

July 2006 - (Free Research) Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why.

(PODCAST)

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KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot

by KnowledgeStorm, Inc (E-mail this company)

May 2006 - (Free Research) Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies.

(WHITE PAPER)

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M1 - ERP Software for the Small to Medium Manufacturer

by Bowen & Groves (E-mail this company)

M1 by B&G™ is a manufacturing ERP software system specifically designed for small to medium manufacturers including job shops, custom and mixed mode manufacturers and make to order manufacturers. M1 by B&G™ provides total integration and automation from quoting through invoicing and is capable of flexible and fully supported customisation.

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Lead Generation and Management: Online Strategies and Best Practices

by KnowledgeStorm Webinars (E-mail this company)

June 2004 - (Free Research) Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for.

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Convergence of Sales and Marketing

by Neolane Inc.

October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).

(WHITE PAPER)

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8 Seconds to Capture Attention: Silverpop’s Landing Page Report

by Silverpop Systems Inc.

August 2008 - (Free Research) It’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.

(WHITE PAPER)

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LendingTree: Direct Marketing Wins...with Enterprise Campaign Management

by Aprimo, Inc.

November 2008 - (Free Research) Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.

(CASE STUDY)

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6 Simple Solutions for Measuring Marketing Performance

by Aprimo, Inc.

June 2008 - (Free Research) EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.

(WHITE PAPER)

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Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales

by Oracle Corporation

September 2008 - (Free Research) This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers.

(WHITE PAPER)

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VUE Software: Enterprise Incentive Management

by CSSI

VUE Software solves the complexities of insurance sales commission and incentive compensation plans by delivering flexibility and automation. VUE Software’s web-enabled EIM solution reduces costs while driving accuracy and efficiency into your organization. This comprehensive solution provides the ease of a total solution from one vendor.

(SOFTWARE PRODUCT)

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How White Papers Can Boost Your Lead Gen Campaigns

by KnowledgeStorm Webinars (E-mail this company)

October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.

(ANALYST REPORT)

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How White Papers Can Turbo-Boost Your Lead Gen Campaigns

by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.

(WEBCAST)

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Best Practices in Lead Development

by KnowledgeStorm Webinars (E-mail this company)

May 2005 - (Free Research) Learn how your company can change from a lead generation business model to a dynamic lead development process in this joint Webcast from SiriusDecisions and KnowledgeStorm.

(WEBCAST)

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Business Technology Marketing Benchmarks 2007-2008 PDF Slides

by KnowledgeStorm Webinars (E-mail this company)

July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.

(WEBCAST)

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Business Technology Marketing Benchmarks 2007-2008

by KnowledgeStorm Webinars (E-mail this company)

June 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.

(WEBCAST)

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Presentation Transcript: Drive Sales Performance: Keys to Preparing Your Reps for Today's Sales Environment

by SAVO Group

October 2008 - (Free Research) This transcript is from the webcast entitled by the same name. It focuses on how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep.

(WHITE PAPER)

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VUE Software: Insurance Commission & Incentive Compensation Management

by CSSI

VUE software delivers flexibility and automation to help solve the complexities of insurance sales commission and incentive compensation plans. VUE’s web-enabled incentive management solution reduces costs while driving accuracy and efficiency into your organization. This comprehensive solution offers the ease of a total solution from one vendor.

(SOFTWARE PRODUCT)

GO TO DETAILED REPORT

Business Technology Marketing Benchmarks: 2006-2007 Data and Trends

by KnowledgeStorm Webinars (E-mail this company)

August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.

(ANALYST REPORT)

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KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends

by KnowledgeStorm Webinars (E-mail this company)

August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies.

(WEBCAST)

VIEW ABSTRACT | GO TO WEBCAST

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