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10 Ways to Improve B2B Email Deliverability and Effectiveness
by: Vtrenz, Inc.


	Topics related to your search: Lead Management \| Marketing Management \| Sales Management \| Email Campaign Management \| Customer Relationship Management (CRM) \| Marketing Resource Management \| Market Research and Demographics \| Sales Force Automation (SFA) \| Sales Analysis & Reporting \| Enterprise Marketing Automation

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices

by Vtrenz, Inc

August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.

(WEBCAST)

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From Cold to Hot: Lead Nurturing Programs That Generate Sales

by Vtrenz, Inc

August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program.

(WHITE PAPER)

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LendingTree: Direct Marketing Wins...with Enterprise Campaign Management

by Aprimo, Inc.

November 2008 - (Free Research) Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.

(CASE STUDY)

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Strategies for Customer Growth and Loyalty in the Enterprise

by Infor

February 2008 - (Free Research) Customer-centric growth strategies are being developed and implemented by enterprises around the world with a goal to deepen relationships with customers and emphasize long-term satisfaction over short-term sales conversions.

(WHITE PAPER)

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8 Seconds to Capture Attention: Silverpop’s Landing Page Report

by Silverpop Systems Inc.

August 2008 - (Free Research) It’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.

(WHITE PAPER)

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How White Papers Can Turbo-Boost Your Lead Gen Campaigns

by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.

(WEBCAST)

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How White Papers Can Boost Your Lead Gen Campaigns

by KnowledgeStorm Webinars (E-mail this company)

October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.

(ANALYST REPORT)

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KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends

by KnowledgeStorm Webinars (E-mail this company)

August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies.

(WEBCAST)

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Business Technology Marketing Benchmarks: 2006-2007 Data and Trends

by KnowledgeStorm Webinars (E-mail this company)

August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.

(ANALYST REPORT)

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Top 5 Best Practices for Creating Effective Campaign Dashboards

by Tableau Software

June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.

(WHITE PAPER)

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Convergence of Sales and Marketing

by Neolane Inc.

October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).

(WHITE PAPER)

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Customizable Customer Relationship Management (CRM) Suite for Enterprises

by CDC Software - Pivotal CRM (E-mail this company)

Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable CRM solution, Pivotal CRM enables companies to cost-effectively adapt & integrate to fit their unique business processes.

(SOFTWARE PRODUCT)

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Business Technology Marketing Benchmarks 2007-2008 PDF Slides

by KnowledgeStorm Webinars (E-mail this company)

July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.

(WEBCAST)

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Business Technology Marketing Benchmarks 2007-2008

by KnowledgeStorm Webinars (E-mail this company)

June 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.

(WEBCAST)

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Lead Generation and Management: Online Strategies and Best Practices

by KnowledgeStorm Webinars (E-mail this company)

June 2004 - (Free Research) Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for.

(WEBCAST)

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When Hot’s Not: Lead Scoring for Better Results

by Vtrenz, Inc

June 2008 - (Free Research) This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.

(WHITE PAPER)

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M1 - ERP Software for the Small to Medium Manufacturer

by Bowen & Groves (E-mail this company)

M1 by B&G™ is a manufacturing ERP software system specifically designed for small to medium manufacturers including job shops, custom and mixed mode manufacturers and make to order manufacturers. M1 by B&G™ provides total integration and automation from quoting through invoicing and is capable of flexible and fully supported customisation.

(SOFTWARE PRODUCT)

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Software as a Service Dramatically Improves CRM Success

by Oracle Corporation

August 2008 - (Free Research) This Yankee Group white paper explores what companies must do beyond software as a service (SaaS) solutions to improve sales effectiveness, increase customer satisfaction and provide a differentiated customer experience.

(WHITE PAPER)

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IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results

by KnowledgeStorm Webinars (E-mail this company)

August 2005 - (Free Research) This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.

(ANALYST REPORT)

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IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results

by KnowledgeStorm Webinars (E-mail this company)

August 2005 - (Free Research) This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.

(WEBCAST)

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6 Simple Solutions for Measuring Marketing Performance

by Aprimo, Inc.

June 2008 - (Free Research) EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.

(WHITE PAPER)

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Best Practices in Lead Development

by KnowledgeStorm Webinars (E-mail this company)

May 2005 - (Free Research) Learn how your company can change from a lead generation business model to a dynamic lead development process in this joint Webcast from SiriusDecisions and KnowledgeStorm.

(WEBCAST)

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The Fine Art of Lead Management and Follow-Up: What Research Shows About Lead Qualification and Nurturing

by KnowledgeStorm, Inc (E-mail this company)

May 2006 - (Free Research) The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices.

(WHITE PAPER)

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Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View

by KnowledgeStorm Webinars (E-mail this company)

June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace.

(CASE STUDY)

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Marketing and Demand Creation in B2B Marketplace: The Prospect's View

by KnowledgeStorm Webinars (E-mail this company)

May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation.

(WEBCAST)

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