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10 Ways to Improve B2B Email Deliverability and Effectiveness
by: Vtrenz, Inc.


	Topics related to your search: Marketing Management \| Email Campaign Management \| Marketing Resource Management \| Lead Management \| Sales Management \| Customer Relationship Management (CRM) \| Market Research and Demographics \| Business to Business Web Commerce \| Advertising Solutions \| Technology ROI Tools

Streamlining Marketing Management and Processes, a Merrill Lynch Success Story

by Aprimo, Inc.

June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend.

(CASE STUDY)

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Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity

by Aprimo, Inc.

November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.

(CASE STUDY)

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Top 5 Best Practices for Creating Effective Campaign Dashboards

by Tableau Software

June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.

(WHITE PAPER)

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LendingTree: Direct Marketing Wins...with Enterprise Campaign Management

by Aprimo, Inc.

November 2008 - (Free Research) Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.

(CASE STUDY)

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Seven Email Marketing Refreshes

by Bronto Software

October 2008 - (Free Research) This whitepaper will detail seven refreshes that will quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren’t aware you were missing.

(WHITE PAPER)

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How White Papers Can Boost Your Lead Gen Campaigns

by KnowledgeStorm Webinars (E-mail this company)

October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.

(ANALYST REPORT)

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Customizable Customer Relationship Management (CRM) Suite for Enterprises

by CDC Software - Pivotal CRM (E-mail this company)

Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable CRM solution, Pivotal CRM enables companies to cost-effectively adapt & integrate to fit their unique business processes.

(SOFTWARE PRODUCT)

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Web 2.0 Email Marketing: 5 Steps to Unrivaled Results

by Silverpop Systems Inc.

August 2008 - (Free Research) This whitepaper explores the Internet phenomenon known as “Web 2.0” that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world.

(WHITE PAPER)

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New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides

by KnowledgeStorm Webinars (E-mail this company)

February 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007.

(ANALYST REPORT)

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New Research: How to Improve Your B2B Email Marketing Results in 2007

by KnowledgeStorm Webinars (E-mail this company)

January 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!

(WEBCAST)

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Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense

by Silverpop Systems Inc.

August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.

(WHITE PAPER)

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How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices

by Vtrenz, Inc

August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.

(WEBCAST)

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Learn More About KnowledgeStorm

by KnowledgeStorm, Inc (E-mail this company)

June 2007 - (Free Research) KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads.

(WHITE PAPER)

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Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers

by Silverpop Systems Inc.

August 2008 - (Free Research) Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.

(WHITE PAPER)

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IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results

by KnowledgeStorm Webinars (E-mail this company)

August 2005 - (Free Research) This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.

(ANALYST REPORT)

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IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results

by KnowledgeStorm Webinars (E-mail this company)

August 2005 - (Free Research) This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.

(WEBCAST)

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Manticore Technology Boosts Revenue & Delivers Solid Investment ROI for Intellitactics

by Manticore Technology

November 2008 - (Free Research) The marketing team integrated Manticore Technology with their existing salesforce.com solution to create a comprehensive demand generation platform.

(CASE STUDY)

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Akamai Digital Asset Solutions for the Media and Entertainment Industry

by Akamai Technologies (E-mail this company)

If you provide anytime-anywhere online media, you have to overcome irregular traffic, large file sizes, and unpredictable Internet conditions to deliver your media assets quickly and effectively. Akamai Digital Asset Solutions help companies such as CBS, Viacom, Sony Computer Entertainment, and Starz Entertainment Group overcome these challenges.

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Datanomic Data Migration and System Integration

by Datanomic

Datanomic's Customer Data Migration solutions are designed for customers and partners to minimize the risk of their data migration projects failing or overrunning due to data issues.

(SOFTWARE PRODUCT)

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Impactful Email Marketing Using Behavioral Analytics to Create Relevant Messages

by Bronto Software

October 2008 - (Free Research) Having the ability to take your email marketing/web analytics integration beyond traffic analysis builds true relationship email marketing. A successful strategy is to use web analytics for gauging the effectiveness of email marketing initiatives and determining optimization tactics.

(WHITE PAPER)

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From Cold to Hot: Lead Nurturing Programs That Generate Sales

by Vtrenz, Inc

August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program.

(WHITE PAPER)

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Dialogue

by Exstream Software

Exstream’s Dialogue is a fully integrated software solution that allows you to design, develop, maintain, and output fully personalized and consistent communications of all types.

(SOFTWARE PRODUCT)

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Data Integration Improves Productivity

by Autodesk

July 2008 - (Free Research) With AutoCAD Map 3Dsoftware and AutoCAD® Raster Design, York Region delivers detailed maps with integrated data from multiple departments.

(CASE STUDY)

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US Bank® Raises the Bar in Cross-sell Marketing using Next Generation Uplift Modeling

by Portrait Software

October 2008 - (Free Research) View this Webcast and learn to deliver targeted campaigns, drive down marketing costs and increase the level of business generation through campaign spend by leveraging incremental data modeling.

(WEBCAST)

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Moving beyond the Map--and across the Enterprise: The Latest Location Intelligence Solution Capabilities to Meet the Expanding Needs of Today’s Communication Providers and Utilities

by MapInfo Corporation

July 2008 - (Free Research) The MapInfo Professional solution is a windows based mapping application that enables easy visualization of the relationships between data and geography, and performance of detailed analysis to drive insightful decisions.

(WHITE PAPER)

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