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Results for keyword: Marketing Management Application

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10 Ways to Improve B2B Email Deliverability and Effectiveness
by: Vtrenz, Inc.

InfoTrends White Paper: Speeding Your Business Processes: Making Transactional Content Readily Available
by: IBM.


	Topics related to your search: Marketing Management \| Sales Management \| Business to Business Web Commerce \| Email Campaign Management \| Customer Relationship Management (CRM) \| Marketing Resource Management \| Web Content Management and Publishing \| Business Process Management (BPM) \| Lead Management \| Channel Management

Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities

by Aprimo, Inc.

June 2008 - (Free Research) An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.

(WHITE PAPER)

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Gartner's Magic Quadrant for Marketing Resource Management

by Aprimo, Inc.

June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources.

(WHITE PAPER)

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Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model

by Aprimo, Inc.

November 2008 - (Free Research) The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.

(WHITE PAPER)

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Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity

by Aprimo, Inc.

November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.

(CASE STUDY)

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Streamlining Marketing Management and Processes, a Merrill Lynch Success Story

by Aprimo, Inc.

June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend.

(CASE STUDY)

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Leveraging Hosted Applications Solutions to Enhance Customer Value

by Alcatel-Lucent

August 2008 - (Free Research) This paper defines the capabilities of hosted application solution providers, explores the value proposition for service providers and describes the characteristics that service providers should look for applications and hosted application solution.

(WHITE PAPER)

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How to Accelerate Time to Market of AJAX and Flash-based Applications

by Keynote Systems

February 2008 - (Free Research) This Webcast explores the steps necessary to delivery a positive and rich user experience utilizing AJAX and Flash-based applications.

(WEBCAST)

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Manticore Technology Boosts Revenue & Delivers Solid Investment ROI for Intellitactics

by Manticore Technology

November 2008 - (Free Research) The marketing team integrated Manticore Technology with their existing salesforce.com solution to create a comprehensive demand generation platform.

(CASE STUDY)

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Sales P3: Definition and Commentary by Thought Leaders About Sales Process, Production and Performance

by Landslide Technologies, Inc.

December 2008 - (Free Research) This whitepaper defines the concept of Sales P3, just as the 4P’s of marketing provide the foundation of marketing activities in companies large and small.

(WHITE PAPER)

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Register to Access the Gartner Report: Magic Quadrant for Software Change and Configuration Management for Distributed Platforms, 2008

by SERENA Software, Inc.

June 2008 - (Free Research) If you need an objective view of the vendors and tools that comprise the SCCM market, read Gartner's Magic Quadrant report for an analysis of the leaders in this market.

(WHITE PAPER)

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How Growing Food Manufacturers Perfect Order Performance and Increases in Schedule and Scale

by CDC Software - Ross Enterprise

October 2008 - (Free Research) This paper explains how business applications and automation can enable a company to meet customer’s expectations of fresh goods with the greatest shelf life possible and provide goods of the highest safety and quality.

(WHITE PAPER)

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Akamai Application Performance Services for the Manufacturing Industry

by Akamai Technologies (E-mail this company)

Manufacturing web sites serve a dual role. Extranets keep suppliers and dealers productive and also provide media-rich B2C sites with personalized, engaging content and applications for brand-building and self service. To succeed, manufacturers like Audi, Toyota, and Nissan rely on Akamai.

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Helping CRM Serve its Purpose: How to Reduce the Increasingly Complex Risks that Threaten ROI

by OnDemand Software (E-mail this company)

May 2007 - (Free Research) This white paper briefly highlights CRM’s recent evolution, examines the risks that accompany those developments and identifies the capabilities – contained in an effective synchronized content development platform – that mitigate the risks and maximize the opportunities for valuable returns on CRM investments and competitive advantage.

(WHITE PAPER)

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When Hot’s Not: Lead Scoring for Better Results

by Vtrenz, Inc

June 2008 - (Free Research) This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.

(WHITE PAPER)

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LendingTree: Direct Marketing Wins...with Enterprise Campaign Management

by Aprimo, Inc.

November 2008 - (Free Research) Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.

(CASE STUDY)

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Marketing Finance System (MFS): Automate Core Marketing Operations Processes

by Aprimo, Inc.

June 2008 - (Free Research) This paper will describe core processes which are critical to fully leverage an MFS application.

(ANALYST REPORT)

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Engaging Your Subscribers Using Interactive Media in Email

by Bronto Software

October 2008 - (Free Research) Learn how using a web 2.0, or interactive strategy, in email marketing will keep your prospects and customers engaged.

(WHITE PAPER)

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Populating a Data Quality Scorecard with Relevant Metrics

by DataFlux Corporation

June 2008 - (Free Research) Too often, data governance teams rely on existing measurements as the metrics used to populate a data quality scorecard. But without a defined understanding of the relationship between specific measurement scores and the business’s success criteria, it is difficult to determine how to react to emergent data quality issues..

(WHITE PAPER)

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MarketScope for Web Content Management

by Interwoven, Inc.

October 2008 - (Free Research) This Gartner RAS Core Research white paper lays out key points IT professionals must consider when employing web content management technologies.

(ANALYST REPORT)

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Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers

by Silverpop Systems Inc.

August 2008 - (Free Research) Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.

(WHITE PAPER)

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Impactful Email Marketing Using Behavioral Analytics to Create Relevant Messages

by Bronto Software

October 2008 - (Free Research) Having the ability to take your email marketing/web analytics integration beyond traffic analysis builds true relationship email marketing. A successful strategy is to use web analytics for gauging the effectiveness of email marketing initiatives and determining optimization tactics.

(WHITE PAPER)

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Expert Executive Office

by Aderant

Expert Executive Office gives you a complete view of all your business operations and information, and provides the tools to use that information to make the right decisions, set strategy, measure the results and increase accountability.

(SOFTWARE PRODUCT)

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Email Marketing Goes Social

by Silverpop Systems Inc.

November 2008 - (Free Research) This paper email marketing enables to reach prospects who share some affinity with best customers.

(WHITE PAPER)

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Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy

by SAP America Inc

March 2008 - (Free Research) Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results.

(WHITE PAPER)

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Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers

by IBM

May 2008 - (Free Research) This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two important segments.

(WHITE PAPER)

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