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10 Ways to Improve B2B Email Deliverability and Effectiveness
by: Vtrenz, Inc.

CRM without Compromise: A Strategy for Profitable Growth
by: SAP America Inc.

Customizable Customer Relationship Management (CRM) Suite for Enterprises
by: CDC Software - Pivotal CRM.


	Topics related to your search: Marketing Management \| Sales Management \| Customer Relationship Management (CRM) \| Marketing Resource Management \| Lead Management \| Customer Experience Management (CEM) \| Customer Service (General) \| Sales Force Automation (SFA) \| Customer Information Management/ Customer Databases \| Direct Marketing

IFS Machinery - ERP for Complex Order-Driven and Mixed-Mode Manufacturing

by IFS

IFS offers a proven solution for machinery manufacturers who produce, deliver & service their products based on unique customer requirements, using either predefined product configurations or custom engineering. IFS helps coordinate complex order-driven & mixed-mode manufacturing and purchasing of material.

(SOFTWARE PRODUCT)

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Warner Bros. Case Study

by Aprimo, Inc.

November 2008 - (Free Research) Warner Bros. implemented Aprimo’s Marketing Resource Management solution, which helped them combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.

(CASE STUDY)

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Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity

by Aprimo, Inc.

November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.

(CASE STUDY)

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Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy

by SAP America Inc

March 2008 - (Free Research) Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results.

(WHITE PAPER)

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Streamlining Marketing Management and Processes, a Merrill Lynch Success Story

by Aprimo, Inc.

June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend.

(CASE STUDY)

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CRM for the Professional on the Go

by BlackBerry

March 2008 - (Free Research) Mobile CRM is something that needs to be considered now. As a business leader, you might have put it into your mental “to do later” box, but the reasons to make it a priority are compelling. Read this paper to discover why.

(WHITE PAPER)

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Voice of the Customer: Text Analytics for the Responsive Enterprise

by IBM

October 2008 - (Free Research) VoC is an approach that can guide enterprises in meeting the spectrum of sales, marketing, customer support, brand and reputation management, product service design, and quality demands.

(WHITE PAPER)

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Convergence of Sales and Marketing

by Neolane Inc.

October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).

(WHITE PAPER)

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IFS Applications - Supply Chain Management

by IFS

Increase your margins by controlling your costs and turn your strategy into reality. Our supply chain management software will enable you to master the three key disciplines of cost, availability and quality.

(SOFTWARE PRODUCT)

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AETHON Chooses Landslide Technologies over SFA/CRM

by Landslide Technologies, Inc.

June 2008 - (Free Research) With Landslide Technologies, Aethon's selling process was formally defined within days and made clearly visible for every new hire to follow without requiring intensive training or repeated instructions.

(CASE STUDY)

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HEALTHsuite® - Claims Processing Software

by RAM Technologies, Inc.

HEALTHsuite is an administrative claims processing system designed for health plans and other health care organizations. Rich in features and functions to support health plans of all sizes and types, HEALTHsuite supports all aspects of health care administration including HMO, Consumer Driven, Medicare, Medicaid and Federal Health Benefits.

(ASP & SOFTWARE PRODUCT)

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Contract Management Proposal Management Marketing Asset Management for Salesforce.com

by SpringCM

November 2008 - (Free Research) The SpringCM document management solutions for pre sales management, proposal management, contract approval and marketing collateral management, deliver seamless collaboration environments accessible by all those sales and marketing teams.

(WHITE PAPER)

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Gartner's Magic Quadrant for Marketing Resource Management

by Aprimo, Inc.

June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources.

(WHITE PAPER)

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Closing the Order-to-Cash Performance Gap between Document Processes and SAP® Solutions

by Esker Inc.

September 2008 - (Free Research) For businesses running SAP solutions, manual processing of customer order and billing documents often limits their ability to improve order-to-cash performance. Learn about technology that reduces sales order processing time and costs 40-90% and DSO typically by 2-5 days at minimum, with +99% order accuracy.

(WHITE PAPER)

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Bowen & Groves Wins ContactCenterWorld.com 2008 Members’ Choice Award

by Bowen & Groves

July 2008 - (Free Research) Bowen & Groves is setting the standard in Enterprise Resource Planning software for the small to medium manufacturer. They were voted Best in Class Winner for “Best After Sales Support in the AMERICAS & the EMEA Region” in 2008.

(WHITE PAPER)

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Akamai Application Performance Services for the Manufacturing Industry

by Akamai Technologies (E-mail this company)

Manufacturing web sites serve a dual role. Extranets keep suppliers and dealers productive and also provide media-rich B2C sites with personalized, engaging content and applications for brand-building and self service. To succeed, manufacturers like Audi, Toyota, and Nissan rely on Akamai.

(SERVICE)

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Eight Steps for Keeping Customer Experience Momentum During an Economic Downturn

by Avaya Inc.

November 2008 - (Free Research) Read this paper to learn the eight steps that Forrester recommends for customer experience executives to take in preparation for tightened budgets, intensified focus on costs, and customer dissatisfaction.

(ANALYST REPORT)

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Customizable Customer Relationship Management (CRM) Suite for Enterprises

by CDC Software - Pivotal CRM (E-mail this company)

Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable CRM solution, Pivotal CRM enables companies to cost-effectively adapt & integrate to fit their unique business processes.

(SOFTWARE PRODUCT)

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Sales Performance Optimization - Success in Action Case Study: TeleTracking Technologies

by Landslide Technologies, Inc.

June 2008 - (Free Research) TeleTracking Technologies, world leader in patient flow automation, delivers groundbreaking technology and flow redesign which reduces hospital overcrowding.

(CASE STUDY)

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Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model

by Aprimo, Inc.

November 2008 - (Free Research) The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.

(WHITE PAPER)

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LendingTree: Direct Marketing Wins...with Enterprise Campaign Management

by Aprimo, Inc.

November 2008 - (Free Research) Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.

(CASE STUDY)

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Impactful Email Marketing Using Behavioral Analytics to Create Relevant Messages

by Bronto Software

October 2008 - (Free Research) Having the ability to take your email marketing/web analytics integration beyond traffic analysis builds true relationship email marketing. A successful strategy is to use web analytics for gauging the effectiveness of email marketing initiatives and determining optimization tactics.

(WHITE PAPER)

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Size DOES Matter – When Choosing the Right ERP Solution

by Xperia

June 2008 - (Free Research) Relationship is more important for a small-to-medium manufacturers than a large one, because small-to-medium manufacturers tend to have few IT resources, and therefore rely more on the software supplier.

(WHITE PAPER)

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The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success

by CDC Software - Pivotal CRM (E-mail this company)

November 2006 - (Free Research) Most CRM vendors claim their solution is customizable. Understanding what "customizable" really means, however, can make the difference between attaining your organization's goals and implementation disaster. CDC Software is pleased to offer you a new free white paper that will help you understand the difference and why it matters.

(WHITE PAPER)

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A Framework for Deploying UC: Using a Repeatable Process for Optimizing Your Technology

by Avaya Inc.

November 2008 - (Free Research) This white paper describes a four step framework for moving unified communications from an ad hoc, deployment scenario, which has resulted in many of the companies interviewed having a siloed implementation.

(WHITE PAPER)

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