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10 Ways to Improve B2B Email Deliverability and Effectiveness
by: Vtrenz, Inc.

InfoTrends White Paper: Speeding Your Business Processes: Making Transactional Content Readily Available
by: IBM.

WebFOCUS Operational Enterprise Business Intelligence
by: Information Builders Inc..


	Topics related to your search: Marketing Management \| Sales Management \| Marketing Resource Management \| Lead Management \| Email Campaign Management \| Business to Business Web Commerce \| Business Process Management (BPM) \| Business Intelligence Solutions \| Market Research and Demographics \| Customer Relationship Management (CRM)

Streamlining Marketing Management and Processes, a Merrill Lynch Success Story

by Aprimo, Inc.

June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend.

(CASE STUDY)

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Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model

by Aprimo, Inc.

November 2008 - (Free Research) The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.

(WHITE PAPER)

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Gartner's Magic Quadrant for Marketing Resource Management

by Aprimo, Inc.

June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources.

(WHITE PAPER)

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Warner Bros. Case Study

by Aprimo, Inc.

November 2008 - (Free Research) Warner Bros. implemented Aprimo’s Marketing Resource Management solution, which helped them combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.

(CASE STUDY)

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Aite Group Research Report - Rise of Dark Pools and Rebirth of ECNs: Death to Exchanges?

by Advent Software, Inc

July 2008 - (Free Research) This whitepaper examines some of the key trends within the U.S. ATS market, and provides clear categorizations of some of the platforms vying for market share. This report also provides U.S. equities market share estimates and future projections.

(WHITE PAPER)

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Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity

by Aprimo, Inc.

November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.

(CASE STUDY)

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Convergence of Sales and Marketing

by Neolane Inc.

October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).

(WHITE PAPER)

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Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities

by Aprimo, Inc.

June 2008 - (Free Research) An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.

(WHITE PAPER)

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Expert Executive Office

by Aderant

Expert Executive Office gives you a complete view of all your business operations and information, and provides the tools to use that information to make the right decisions, set strategy, measure the results and increase accountability.

(SOFTWARE PRODUCT)

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Magic Quadrant for Sourcing Application Suites, 2008

by Emptoris

September 2008 - (Free Research) In this paper learn how best-of-breed providers with suites delivered via software as a service, dominate the strategic sourcing application market, while ERP companies with integrated offerings are gaining traction by providing tactical sourcing support.

(WHITE PAPER)

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Gartner Business Trends 2008: Network Access Control

by Sophos Inc.

July 2008 - (Free Research) Sophos offers two distinct Network Access Control solutions which include comprehensive endpoint assessment, remediation and enforcement options, giving organizations control of managed, guest and unauthorized computers

(WHITE PAPER)

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Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers

by Silverpop Systems Inc.

August 2008 - (Free Research) Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.

(WHITE PAPER)

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8 Seconds to Capture Attention: Silverpop’s Landing Page Report

by Silverpop Systems Inc.

August 2008 - (Free Research) It’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.

(WHITE PAPER)

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IFS Enterprise Asset Management - EAM / CMMS

by IFS

IFS Enterprise Asset Management (EAM) is an information management system that connects all departments and disciplines within a company, making them an integrated unit.

(SOFTWARE PRODUCT)

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Microsoft and BPM: A Technology Overview

by Microsoft Corporation India Pvt Ltd

November 2008 - (Free Research) This paper presents a big-picture view of the area, looking at both Microsoft offerings and complementary partner products, the intent is to provide a technology overview of BPM in the Microsoft world.

(WHITE PAPER)

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Customer Relationship Management - Fast Return on Investment (ROI) in Sage CRM SalesLogix Implementations

by Sage (UK) Limited

August 2008 - (Free Research) This report explains how a wide range of Sage CRM SalesLogix customers define ROI and the return they are achieving with their Sage CRM SalesLogix implementations.

(WHITE PAPER)

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Register to Access the Gartner Report: Magic Quadrant for Software Change and Configuration Management for Distributed Platforms, 2008

by SERENA Software, Inc.

June 2008 - (Free Research) If you need an objective view of the vendors and tools that comprise the SCCM market, read Gartner's Magic Quadrant report for an analysis of the leaders in this market.

(WHITE PAPER)

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Delivering Reports, Plans and Metrics for Better Marketing

by Cognos, an IBM Company

August 2008 - (Free Research) Learn how IT can help deliver critical business information for Marketing resulting in less guesswork, greater customer value, and greater return on investment.

(WHITE PAPER)

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SL Case Study: InScope Solutions

by Microsoft Dynamics

September 2008 - (Free Research) Read how a growing IT service firm decreased its auditing time and gained $10 million in revenue growth after deploying a solution using Microsoft Dynamics SL.

(CASE STUDY)

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Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report

by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.

(PODCAST)

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The 2004 Oversight Systems Financial Executive Report on Sarbanes-Oxley

by Oversight Systems

August 2008 - (Free Research) Through a combination of an invitation-only online survey and survey intercepts, 222 corporate financial leaders from across the U.S. participated in this study on corporate attitudes toward Sarbanes-Oxley compliance.

(WHITE PAPER)

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Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy

by SAP America Inc

March 2008 - (Free Research) Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results.

(WHITE PAPER)

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Customer Information Quality Protection and Assessment

by Datanomic

A Customer Information Quality Assessment (C-IQA) provides a systematic review of your customer data, reporting on key information quality metrics to help you understand how effectively you are able to manage your customers.

(SOFTWARE PRODUCT)

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LendingTree: Direct Marketing Wins...with Enterprise Campaign Management

by Aprimo, Inc.

November 2008 - (Free Research) Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.

(CASE STUDY)

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Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions

by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.

(ANALYST REPORT)

VIEW ABSTRACT | GO TO ANALYST REPORT

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