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10 Ways to Improve B2B Email Deliverability and Effectiveness
by: Vtrenz, Inc.

Customizable Customer Relationship Management (CRM) Suite for Enterprises
by: CDC Software - Pivotal CRM.


	Topics related to your search: Marketing Management \| Sales Management \| Customer Relationship Management (CRM) \| Lead Management \| Marketing Resource Management \| Sales Analysis & Reporting \| Email Campaign Management \| Sales Force Automation (SFA) \| Customer Information Management/ Customer Databases \| Customer Experience Management (CEM)

When Hot’s Not: Lead Scoring for Better Results

by Vtrenz, Inc

June 2008 - (Free Research) This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.

(WHITE PAPER)

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Presentation Transcript: Drive Sales Performance: Keys to Preparing Your Reps for Today's Sales Environment

by SAVO Group

October 2008 - (Free Research) This transcript is from the webcast entitled by the same name. It focuses on how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep.

(WHITE PAPER)

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Convergence of Sales and Marketing

by Neolane Inc.

October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).

(WHITE PAPER)

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Customizable Customer Relationship Management (CRM) Suite for Enterprises

by CDC Software - Pivotal CRM (E-mail this company)

Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable CRM solution, Pivotal CRM enables companies to cost-effectively adapt & integrate to fit their unique business processes.

(SOFTWARE PRODUCT)

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From Cold to Hot: Lead Nurturing Programs That Generate Sales

by Vtrenz, Inc

August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program.

(WHITE PAPER)

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Show How Marketing Makes Money: A 5-Step Plan for Proving ROI

by Vtrenz, Inc

June 2008 - (Free Research) This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.

(WHITE PAPER)

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How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices

by Vtrenz, Inc

August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.

(WEBCAST)

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The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success

by CDC Software - Pivotal CRM (E-mail this company)

November 2006 - (Free Research) Most CRM vendors claim their solution is customizable. Understanding what "customizable" really means, however, can make the difference between attaining your organization's goals and implementation disaster. CDC Software is pleased to offer you a new free white paper that will help you understand the difference and why it matters.

(WHITE PAPER)

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Contract Management Proposal Management Marketing Asset Management for Salesforce.com

by SpringCM

November 2008 - (Free Research) The SpringCM document management solutions for pre sales management, proposal management, contract approval and marketing collateral management, deliver seamless collaboration environments accessible by all those sales and marketing teams.

(WHITE PAPER)

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SAVO Never Sell Alone™

by SAVO Group

September 2008 - (Free Research) Savo has been helping companies big and small across all industries to have better conversation between sellers and buyers.

(DEMO)

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Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy

by SAP America Inc

March 2008 - (Free Research) Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results.

(WHITE PAPER)

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Drive Sales Performance: Keys to preparing your reps for today's sale environment

by SAVO Group

September 2008 - (Free Research) View this Webcast and learn how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep.

(WEBCAST)

VIEW ABSTRACT | GO TO WEBCAST

CRM for the Professional on the Go

by BlackBerry

March 2008 - (Free Research) Mobile CRM is something that needs to be considered now. As a business leader, you might have put it into your mental “to do later” box, but the reasons to make it a priority are compelling. Read this paper to discover why.

(WHITE PAPER)

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Conquering the Crunch Series: Wholesale Distribution and Succeeding in Global Sourcing to Grow Private Label Profits

by CDC Software - Vis.align (E-mail this company)

June 2008 - (Free Research) The Whitepaper discusses the private label phenomenon, where wholesale distributors sell their own products instead of, or in addition, to reselling goods from other suppliers.

(WHITE PAPER)

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Warner Bros. Case Study

by Aprimo, Inc.

November 2008 - (Free Research) Warner Bros. implemented Aprimo’s Marketing Resource Management solution, which helped them combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.

(CASE STUDY)

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Seven Email Marketing Refreshes

by Bronto Software

October 2008 - (Free Research) This whitepaper will detail seven refreshes that will quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren’t aware you were missing.

(WHITE PAPER)

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Streamlining Marketing Management and Processes, a Merrill Lynch Success Story

by Aprimo, Inc.

June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend.

(CASE STUDY)

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Gartner's Magic Quadrant for Marketing Resource Management

by Aprimo, Inc.

June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources.

(WHITE PAPER)

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CRM: The Essential Guide - Five Principles for CRM Success

by CDC Software - Pivotal CRM (E-mail this company)

December 2007 - (Free Research) This CRM guide distills insights from customers, prospects, industry analysts, and the press down to five key principles for CRM success. Use these five CRM principles as a guide for selecting the right solution and deploying CRM successfully. These principles will help you develop a CRM strategy that is aligned with your company’s strategic goals.

(WHITE PAPER)

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Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity

by Aprimo, Inc.

November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.

(CASE STUDY)

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CRM Built for Sales :The Executive Guide to Selecting CRM that Meets Sales Needs

by CDC Software - Ross Enterprise

October 2008 - (Free Research) This white paper provides core principles companies can use to help them select a CRM system that each sales user feels was built just for them.

(WHITE PAPER)

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Delivering Reports, Plans and Metrics for Better Marketing

by Cognos, an IBM Company

August 2008 - (Free Research) Learn how IT can help deliver critical business information for Marketing resulting in less guesswork, greater customer value, and greater return on investment.

(WHITE PAPER)

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Akamai Application Performance Services for the Manufacturing Industry

by Akamai Technologies (E-mail this company)

Manufacturing web sites serve a dual role. Extranets keep suppliers and dealers productive and also provide media-rich B2C sites with personalized, engaging content and applications for brand-building and self service. To succeed, manufacturers like Audi, Toyota, and Nissan rely on Akamai.

(SERVICE)

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Strategies for Customer Growth and Loyalty in the Enterprise

by Infor

February 2008 - (Free Research) Customer-centric growth strategies are being developed and implemented by enterprises around the world with a goal to deepen relationships with customers and emphasize long-term satisfaction over short-term sales conversions.

(WHITE PAPER)

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5 Fast Payoffs from Investing in a Demand Generation Solution

by Manticore Technology

October 2008 - (Free Research) This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.

(WHITE PAPER)

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