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10 Ways to Improve B2B Email Deliverability and Effectiveness
by: Vtrenz, Inc.

WebFOCUS Operational Enterprise Business Intelligence
by: Information Builders Inc..

Actuate Performancesoft Suite: Performance Management Solution
by: Actuate.


	Topics related to your search: Marketing Management \| Email Campaign Management \| Customer Relationship Management (CRM) \| Sales Management \| Marketing Resource Management \| Business Intelligence Solutions \| Lead Management \| Market Research and Demographics \| Business Process Management (BPM) \| Customer Service (General)

LendingTree: Direct Marketing Wins...with Enterprise Campaign Management

by Aprimo, Inc.

November 2008 - (Free Research) Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.

(CASE STUDY)

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8 Seconds to Capture Attention: Silverpop’s Landing Page Report

by Silverpop Systems Inc.

August 2008 - (Free Research) It’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.

(WHITE PAPER)

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Putting the Caller First: Interactive Voice Response (IVR) & Voice User Interface (VUI) Design That Enhances Customer Experience

by Angel.com

October 2008 - (Free Research) Attend this webcast to learn how with Inbound and Outbound Interactive Voice Response (IVR) solutions, Angel.com combines the power of the telephone, your data and the web to generate information-driven communications and transactions.

(WEBCAST)

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Customizable Customer Relationship Management (CRM) Suite for Enterprises

by CDC Software - Pivotal CRM (E-mail this company)

Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable CRM solution, Pivotal CRM enables companies to cost-effectively adapt & integrate to fit their unique business processes.

(SOFTWARE PRODUCT)

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The Value of Customer Insight

by Siperian, Inc.

October 2008 - (Free Research) Check out this webcast to learn how true customer insight removes obstacles and combines data in new ways to make previously hidden trends, interrelationships and influences visible.

(WEBCAST)

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Vtrenz, A Silverpop Solution Marketing Automation for Lead Generation

by Vtrenz, Inc

Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.

(SOFTWARE PRODUCT)

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Email Management in Today's Regulatory Environment - Reasons and ROI Benefits

by Kroll Ontrack

August 2008 - (Free Research) Email has become the lifeblood of business, more than any other means of communication and any business tool, companies rely on electronic messages for running virtually every aspect of their enterprises.

(WHITE PAPER)

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Drive Sales Performance: Keys to preparing your reps for today's sale environment

by SAVO Group

September 2008 - (Free Research) View this Webcast and learn how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep.

(WEBCAST)

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Microsoft Dynamics Axapta (AX) - Enterprise Resource Planning (ERP)

by CDC Software - Vis.align (E-mail this company)

Microsoft Business Solutions–AX is a customizable, scalable & global Enterprise Resource Planning (ERP) solution that supports connectivity with your business. Microsoft Dynamics AX features core strengths in manufacturing & e-business, & provides functionality in wholesale distribution & business services environments.

(SERVICE)

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How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices

by Vtrenz, Inc

August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.

(WEBCAST)

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Top 5 Best Practices for Creating Effective Campaign Dashboards

by Tableau Software

June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.

(WHITE PAPER)

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Impactful Email Marketing Using Behavioral Analytics to Create Relevant Messages

by Bronto Software

October 2008 - (Free Research) Having the ability to take your email marketing/web analytics integration beyond traffic analysis builds true relationship email marketing. A successful strategy is to use web analytics for gauging the effectiveness of email marketing initiatives and determining optimization tactics.

(WHITE PAPER)

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10 Ways to Improve B2B Email Deliverability and Effectiveness

by Vtrenz, Inc

January 2008 - (Free Research) Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.

(WHITE PAPER)

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Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements

by Silverpop Systems Inc.

August 2008 - (Free Research) To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates.

(WHITE PAPER)

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US Bank® Raises the Bar in Cross-sell Marketing using Next Generation Uplift Modeling

by Portrait Software

October 2008 - (Free Research) View this Webcast and learn to deliver targeted campaigns, drive down marketing costs and increase the level of business generation through campaign spend by leveraging incremental data modeling.

(WEBCAST)

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Web 2.0 Email Marketing: 5 Steps to Unrivaled Results

by Silverpop Systems Inc.

August 2008 - (Free Research) This whitepaper explores the Internet phenomenon known as “Web 2.0” that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world.

(WHITE PAPER)

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Dialogue

by Exstream Software

Exstream’s Dialogue is a fully integrated software solution that allows you to design, develop, maintain, and output fully personalized and consistent communications of all types.

(SOFTWARE PRODUCT)

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Password Management Survey

by RoboForm Enterprise

September 2008 - (Free Research) This report shows how RoboForm Enterprise password management solution, can increase corporate security, eliminate password related help desk calls, improve end user productivity, and decrease overall IT costs.

(WHITE PAPER)

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Using Statistical Modeling to Increase Donations

by Blackbaud, Inc. (E-mail this company)

June 2004 - (Free Research) More and more, nonprofits are relying on statistical modeling to help them target best prospects and strengthen fundraising programs. Learn how custom statistical models provide information about a prospect's likelihood not only to give, but also to give to your specific organization.

(WHITE PAPER)

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From Cold to Hot: Lead Nurturing Programs That Generate Sales

by Vtrenz, Inc

August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program.

(WHITE PAPER)

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Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers

by Silverpop Systems Inc.

August 2008 - (Free Research) Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.

(WHITE PAPER)

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Automating Closed-Loop Marketing

by Neolane Inc.

October 2008 - (Free Research) Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past.

(WHITE PAPER)

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Manticore Technology Boosts Revenue & Delivers Solid Investment ROI for Intellitactics

by Manticore Technology

November 2008 - (Free Research) The marketing team integrated Manticore Technology with their existing salesforce.com solution to create a comprehensive demand generation platform.

(CASE STUDY)

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Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model

by Aprimo, Inc.

November 2008 - (Free Research) The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.

(WHITE PAPER)

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Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity

by Aprimo, Inc.

November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.

(CASE STUDY)

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