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10 Ways to Improve B2B Email Deliverability and Effectiveness
by: Vtrenz, Inc.

InfoTrends White Paper: Speeding Your Business Processes: Making Transactional Content Readily Available
by: IBM.

WebFOCUS Operational Enterprise Business Intelligence
by: Information Builders Inc..


	Topics related to your search: Marketing Management \| Marketing Resource Management \| Sales Management \| Customer Relationship Management (CRM) \| Business Process Management (BPM) \| Email Campaign Management \| Lead Management \| Business Intelligence Solutions \| Market Research and Demographics \| Enterprise Marketing Automation

Streamlining Marketing Management and Processes, a Merrill Lynch Success Story

by Aprimo, Inc.

June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend.

(CASE STUDY)

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Aite Group Research Report - Rise of Dark Pools and Rebirth of ECNs: Death to Exchanges?

by Advent Software, Inc

July 2008 - (Free Research) This whitepaper examines some of the key trends within the U.S. ATS market, and provides clear categorizations of some of the platforms vying for market share. This report also provides U.S. equities market share estimates and future projections.

(WHITE PAPER)

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Optim™ Data Growth Solution for Oracle's Siebel® CRM

by IBM

IBM's Optim™ Data Growth Management Solution for Oracle's Siebel® CRM offers comprehensive Siebel archiving capabilities, fully integrated within the Siebel workflow. You define policies for managing your data - when it needs to be available, how long it should be retained, and who can access it.

(SOFTWARE PRODUCT)

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Automating Closed-Loop Marketing

by Neolane Inc.

October 2008 - (Free Research) Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past.

(WHITE PAPER)

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Just MASH Marketing: The Customer Reference Mashup

by SERENA Software, Inc.

July 2008 - (Free Research) Register now to attend this live webinar with Serena, featuring a live demo of our Pre-Built Customer Reference Mashup.

(WEBCAST)

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Tellabs® Mobile Backhaul Solutions Support Cost-effective, Scalable and Reliable Network Growth

by Tellabs

October 2008 - (Free Research) The Tellabs mobile backhaul solutions business case demonstrates the potential for up to 93% in savings in the long-term evolution of mobile networks-more than €120 million over three years for one large multinational operator.

(WHITE PAPER)

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Speeding up the Supply Chain with Improved Visibility and Automation

by Inovis

October 2008 - (Free Research) This paper discusses supply chain challenges in terms of velocity, flexibility, efficiency and other performance metrics.

(WHITE PAPER)

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Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity

by Aprimo, Inc.

November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.

(CASE STUDY)

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Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities

by Aprimo, Inc.

June 2008 - (Free Research) An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.

(WHITE PAPER)

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Data De-Duplication Background: A Technical White Paper

by Quantum Corporation

June 2008 - (Free Research) In this white paper data de-duplication, refers to a specific approach to data reduction built on a methodology that systematically substitutes reference pointers for redundant variable-length blocks (or data segments) in a specific dataset.

(WHITE PAPER)

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Akamai Application Performance Services for the Manufacturing Industry

by Akamai Technologies (E-mail this company)

Manufacturing web sites serve a dual role. Extranets keep suppliers and dealers productive and also provide media-rich B2C sites with personalized, engaging content and applications for brand-building and self service. To succeed, manufacturers like Audi, Toyota, and Nissan rely on Akamai.

(SERVICE)

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Gartner's Magic Quadrant for Marketing Resource Management

by Aprimo, Inc.

June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources.

(WHITE PAPER)

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Integrating Learning into the Enterprise

by SkillSoft Corporation

August 2008 - (Free Research) This document discuss the latest trend in learning and development (L&D), focusing on what it is, how it has come into being and why it is important for organizations today and in the future.

(WHITE PAPER)

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Revitalizing Healthcare Delivery with Mobile Communications: Making the Case for BlackBerry Adoption

by BlackBerry

January 2008 - (Free Research) This paper is the fourth in a four-part series that addresses mobile communications in the healthcare industry. Part Four zeroes in on the features and capabilities that make BlackBerry smartphones an ideal match for healthcare industry requirements.

(WHITE PAPER)

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Actuate Performancesoft Suite: Performance Management Solution

by Actuate

Actuate’s combination of practical expertise, state of the art software and unparalleled customer support is unlike that of any other organization offering Performance Management solutions in the market today.

(ASP & SOFTWARE PRODUCT)

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Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model

by Aprimo, Inc.

November 2008 - (Free Research) The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.

(WHITE PAPER)

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Reference Document: Blackberry Enterprise Server V4.1 Installation Overview

by BlackBerry

March 2008 - (Free Research) This BlackBerry Enterprise Server installation guide provides an overview of the requirements for installing the new version 4.1. Learn about the necessary steps and requirements and get troubleshooting tips for your messaging server.

(WHITE PAPER)

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Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy

by SAP America Inc

March 2008 - (Free Research) Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results.

(WHITE PAPER)

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Conquering the Crunch Series: Wholesale Distribution and Succeeding in Global Sourcing to Grow Private Label Profits

by CDC Software - Vis.align (E-mail this company)

June 2008 - (Free Research) The Whitepaper discusses the private label phenomenon, where wholesale distributors sell their own products instead of, or in addition, to reselling goods from other suppliers.

(WHITE PAPER)

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Show How Marketing Makes Money: A 5-Step Plan for Proving ROI

by Vtrenz, Inc

June 2008 - (Free Research) This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.

(WHITE PAPER)

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When Hot’s Not: Lead Scoring for Better Results

by Vtrenz, Inc

June 2008 - (Free Research) This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.

(WHITE PAPER)

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How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices

by Vtrenz, Inc

August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.

(WEBCAST)

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From Cold to Hot: Lead Nurturing Programs That Generate Sales

by Vtrenz, Inc

August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program.

(WHITE PAPER)

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IBM Enterprise Content Management and System Storage Solutions: Working Together

by IBM

October 2008 - (Free Research) This IBM® Redbooks® publication will provide the necessary information to IBMers, business partners, and customers on how to implement FileNet® ECM with IBM Storage Solutions.

(WHITE PAPER)

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SAVO Never Sell Alone™

by SAVO Group

September 2008 - (Free Research) Savo has been helping companies big and small across all industries to have better conversation between sellers and buyers.

(DEMO)

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