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10 Ways to Improve B2B Email Deliverability and Effectiveness
by: Vtrenz, Inc.

WebFOCUS Operational Enterprise Business Intelligence
by: Information Builders Inc..

Actuate Performancesoft Suite: Performance Management Solution
by: Actuate.


	Topics related to your search: Marketing Management \| Email Campaign Management \| Marketing Resource Management \| Lead Management \| Sales Management \| Business Intelligence Solutions \| Market Research and Demographics \| Customer Relationship Management (CRM) \| Business to Business Web Commerce \| Business Process Management (BPM)

LendingTree: Direct Marketing Wins...with Enterprise Campaign Management

by Aprimo, Inc.

November 2008 - (Free Research) Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.

(CASE STUDY)

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US Bank® Raises the Bar in Cross-sell Marketing using Next Generation Uplift Modeling

by Portrait Software

October 2008 - (Free Research) View this Webcast and learn to deliver targeted campaigns, drive down marketing costs and increase the level of business generation through campaign spend by leveraging incremental data modeling.

(WEBCAST)

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Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers

by Silverpop Systems Inc.

August 2008 - (Free Research) Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.

(WHITE PAPER)

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Top 5 Best Practices for Creating Effective Campaign Dashboards

by Tableau Software

June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.

(WHITE PAPER)

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Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense

by Silverpop Systems Inc.

August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.

(WHITE PAPER)

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That Was Then This Is Now: The New Rules of Email Marketing

by Silverpop Systems Inc.

August 2008 - (Free Research) To make an email program succeed and thrive, marketers need to constantly evolve their email programs to improve relevancy.

(WHITE PAPER)

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Impactful Email Marketing Using Behavioral Analytics to Create Relevant Messages

by Bronto Software

October 2008 - (Free Research) Having the ability to take your email marketing/web analytics integration beyond traffic analysis builds true relationship email marketing. A successful strategy is to use web analytics for gauging the effectiveness of email marketing initiatives and determining optimization tactics.

(WHITE PAPER)

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Customizable Customer Relationship Management (CRM) Suite for Enterprises

by CDC Software - Pivotal CRM (E-mail this company)

Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable CRM solution, Pivotal CRM enables companies to cost-effectively adapt & integrate to fit their unique business processes.

(SOFTWARE PRODUCT)

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Web 2.0 Email Marketing: 5 Steps to Unrivaled Results

by Silverpop Systems Inc.

August 2008 - (Free Research) This whitepaper explores the Internet phenomenon known as “Web 2.0” that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world.

(WHITE PAPER)

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Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity

by Aprimo, Inc.

November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.

(CASE STUDY)

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Streamlining Marketing Management and Processes, a Merrill Lynch Success Story

by Aprimo, Inc.

June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend.

(CASE STUDY)

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8 Seconds to Capture Attention: Silverpop’s Landing Page Report

by Silverpop Systems Inc.

August 2008 - (Free Research) It’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.

(WHITE PAPER)

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Seven Email Marketing Refreshes

by Bronto Software

October 2008 - (Free Research) This whitepaper will detail seven refreshes that will quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren’t aware you were missing.

(WHITE PAPER)

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IDC Vendor Spotlight - Using a Hosted Service for Holistic Email Management

by Mimecast

November 2008 - (Free Research) Effective email management solutions provide a holistic approach that encompasses the related issues of archiving, business continuity, and security.

(WHITE PAPER)

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Vestcom International: Personalization Drives Repeat Business

by Exstream Software

April 2008 - (Free Research) Vestcom International is a New Jersey-based firm that offers end-to-end personalized communication solutions. Vestcom used Exstream Software's Dialogue solution to design a sophisticated relationship management program that is fostering...

(CASE STUDY)

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The Value of Customer Insight

by Siperian, Inc.

October 2008 - (Free Research) Check out this webcast to learn how true customer insight removes obstacles and combines data in new ways to make previously hidden trends, interrelationships and influences visible.

(WEBCAST)

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How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices

by Vtrenz, Inc

August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.

(WEBCAST)

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How White Papers Can Turbo-Boost Your Lead Gen Campaigns

by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.

(WEBCAST)

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New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides

by KnowledgeStorm Webinars (E-mail this company)

February 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007.

(ANALYST REPORT)

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New Research: How to Improve Your B2B Email Marketing Results in 2007

by KnowledgeStorm Webinars (E-mail this company)

January 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!

(WEBCAST)

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Automating Closed-Loop Marketing

by Neolane Inc.

October 2008 - (Free Research) Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past.

(WHITE PAPER)

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The Impact of Regulations on Email Archiving Requirements

by Google

October 2008 - (Free Research) Email has become the lifeblood of the modern enterprise: it has supplanted paper-based and verbal communications as the most critical single element of the corporate communications infrastructure.

(WHITE PAPER)

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Akamai Application Performance Services for the Manufacturing Industry

by Akamai Technologies (E-mail this company)

Manufacturing web sites serve a dual role. Extranets keep suppliers and dealers productive and also provide media-rich B2C sites with personalized, engaging content and applications for brand-building and self service. To succeed, manufacturers like Audi, Toyota, and Nissan rely on Akamai.

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Oracle Social CRM Demo

by Oracle Corporation

November 2008 - (Free Research) View this demo to learn how SaaS Applications can leverage web 2.0 technologies to help salespeople generate leads, identify references and collaborate in order to close a deal without having to enter or share data.

(DEMO)

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The Relevance Revolution: Making the Move from Personalized to Individualized Marketing

by Portrait Software

September 2008 - (Free Research) This paper explains the challenges marketers face today and how innovative, next-generation campaign approaches are beginning to separate the best from the rest.

(WHITE PAPER)

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