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Results for keyword: What Is Marketing Marketing Strategy

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10 Ways to Improve B2B Email Deliverability and Effectiveness
by: Vtrenz, Inc.

CRM without Compromise: A Strategy for Profitable Growth
by: SAP America Inc.

InfoTrends White Paper: Speeding Your Business Processes: Making Transactional Content Readily Available
by: IBM.


	Topics related to your search: Marketing Management \| Customer Relationship Management (CRM) \| Lead Management \| Email Campaign Management \| Business Process Management (BPM) \| Marketing Resource Management \| Customer Service (General) \| Sales Management \| Direct Marketing \| Customer Experience Management (CEM)

Marketing Finance System (MFS): Automate Core Marketing Operations Processes

by Aprimo, Inc.

June 2008 - (Free Research) This paper will describe core processes which are critical to fully leverage an MFS application.

(ANALYST REPORT)

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Grow Larger or Fall Behind: What Mid-Market Manufacturers Must Do to Compete in Today's Global Economy

by EnteGreat

September 2008 - (Free Research) Establishing enterprise information flows is paramount, but it is a daunting task that is much more complicated than shipping parts or finished goods around the world.

(WHITE PAPER)

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Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought

by IBM

May 2008 - (Free Research) Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.

(WHITE PAPER)

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Expert Executive Office

by Aderant

Expert Executive Office gives you a complete view of all your business operations and information, and provides the tools to use that information to make the right decisions, set strategy, measure the results and increase accountability.

(SOFTWARE PRODUCT)

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Customer Relationship Management Sales Enablement: User Acceptance Means More Sales

by Sage (UK) Limited

August 2008 - (Free Research) This paper will outline how sales enablement is a central component of a successful customer relationship management strategy and distinguishes sales enablement from traditional sales force automation.

(WHITE PAPER)

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Anatomy of a PeopleSoft Enterprise Archiving Project

by IBM

November 2008 - (Free Research) Archiving is a proven best practice that has helped sites worldwide improve performance, control costs and automate data retention. This whitepaper discusses the major components of an archiving project as part of a full data management strategy.

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Strategies for Distributing Your Online Content: Why, Where and How

by KnowledgeStorm Webinars (E-mail this company)

July 2006 - (Free Research) In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process.

(WEBCAST)

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IDC: Lumension Is Top, Patching & Remediation Vendor

by Lumension Security

August 2008 - (Free Research) This report confirms what our 5,000 global customers already know effective patch and remediation management is essential to an organization's overall security and vulnerability management strategy.

(ARTICLE)

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Hot Spots: Just Say "Yes" to a New IT Strategy

by Storage Magazine

September 2008 - (Free Research) Cross-functional staffs and software can make all the difference in your data center.

(WHITE PAPER)

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IFS Machinery - ERP for Complex Order-Driven and Mixed-Mode Manufacturing

by IFS

IFS offers a proven solution for machinery manufacturers who produce, deliver & service their products based on unique customer requirements, using either predefined product configurations or custom engineering. IFS helps coordinate complex order-driven & mixed-mode manufacturing and purchasing of material.

(SOFTWARE PRODUCT)

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CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success

by CDC Software - Ross Enterprise

September 2008 - (Free Research) This paper explains, CRM is first and foremost a strategy, and CRM technology enables and supports this unique business strategy--not the other way around.

(WHITE PAPER)

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Business Technology Marketing Benchmarks: 2006-2007 Data and Trends

by KnowledgeStorm Webinars (E-mail this company)

August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.

(ANALYST REPORT)

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Best Practices in Lead Development

by KnowledgeStorm Webinars (E-mail this company)

May 2005 - (Free Research) Learn how your company can change from a lead generation business model to a dynamic lead development process in this joint Webcast from SiriusDecisions and KnowledgeStorm.

(WEBCAST)

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The Eco-friendly Data Center

by Hitachi Data Systems

August 2008 - (Free Research) This white paper discusses eco-friendly storage solutions that not only meet organizations storage requirements but also help them to reduce power, cooling and facilities costs while complying with environmental directives.

(WHITE PAPER)

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IFS Applications - Supply Chain Management

by IFS

Increase your margins by controlling your costs and turn your strategy into reality. Our supply chain management software will enable you to master the three key disciplines of cost, availability and quality.

(SOFTWARE PRODUCT)

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Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities

by Aprimo, Inc.

June 2008 - (Free Research) An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.

(WHITE PAPER)

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Warner Bros. Case Study

by Aprimo, Inc.

November 2008 - (Free Research) Warner Bros. implemented Aprimo’s Marketing Resource Management solution, which helped them combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.

(CASE STUDY)

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LendingTree: Direct Marketing Wins...with Enterprise Campaign Management

by Aprimo, Inc.

November 2008 - (Free Research) Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.

(CASE STUDY)

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Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy

by SAP America Inc

March 2008 - (Free Research) Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results.

(WHITE PAPER)

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Integrating Unified Communications into Business Applications to Improve Customer Service

by IBM

September 2008 - (Free Research) Achieving "customer intimacy" is the fundamental basis of solid business strategy. In this videocast, Don Van Doren of UniComm Consulting explains what UC is and is not and how it can enhance the nature of customer interactions.

(VIDEOCAST)

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The Spirit of Innovation

by AT&T Corp

October 2008 - (Free Research) Read what 100 IT and business leaders said about innoviation and IT's role in stimulating creativity in this AT&T-sponsored survey by IDG Research Group.

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Mobilizing Your Enterprise Applications

by BlackBerry

September 2008 - (Free Research) This E-Guide explains the usefulness of mobile CRM, ERP and SAP applications in the enterprise and looks at some potential roadblocks to mobilizing enterprise applications.

(WHITE PAPER)

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CRM: The Essential Guide - Five Principles for CRM Success

by CDC Software - Pivotal CRM (E-mail this company)

December 2007 - (Free Research) This CRM guide distills insights from customers, prospects, industry analysts, and the press down to five key principles for CRM success. Use these five CRM principles as a guide for selecting the right solution and deploying CRM successfully. These principles will help you develop a CRM strategy that is aligned with your company’s strategic goals.

(WHITE PAPER)

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KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends

by KnowledgeStorm Webinars (E-mail this company)

August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies.

(WEBCAST)

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Automating Closed-Loop Marketing

by Neolane Inc.

October 2008 - (Free Research) Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past.

(WHITE PAPER)

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